If you want to improve your website’s SEO, backlinks are an essential tactic to an overall strategy. Backlinks are links from other websites to your website. They help search engines like Google find and index your site, and they can also improve your site’s ranking in search results.

Getting quality backlinks can be challenging, but there are a few things you can do to increase your chances of success: identify your linkable assets, create great content around those assets, and reach out to other websites and ask for links.

Once you’ve built up a good number of backlinks, you’ll want to measure the SEO benefits by checking your website’s link popularity and analyzing your backlink profile. You should also monitor your website’s SEO progress over time to ensure that your backlinking efforts are paying off.

Benefits of using our blog comment link building services

Better rankings

Search engines consider the number of links your site has when ranking it on SERPs.

This is the main benefit most website owners have in mind when they start a link building campaign. Having more links can help you rank for more competitive terms.

More traffic

Appearing at the top of the SERPs will increase your website’s traffic.

According to research from FirstPage, the average number one spot on Google gets 39.6% of clicks. That’s more than double second place, which gets 18.4%. Position ten gets just 2.1%.

Research from Ahrefs shows a strong correlation between the number of links that a website has and its traffic. It also found that just over 90% of all web pages get zero traffic from Google. Most of these zero-traffic pages had fewer than four backlinks each.

Increased referral traffic

One of the secondary benefits of link building is that you’ll gain referral traffic via the links themselves.

How much depends on the amount of traffic the linking article gets. If it ranks number one on Google for a popular search term, you could receive substantial referral traffic.

Once you’ve built a link to a page that generates referral traffic, you’ll continue to receive it as long as the link remains active.

Compare this to other traffic sources like PPC ads, which stop providing traffic once the campaign has run its course, or social media posts that are eventually pushed down people’s feeds.

Helps build relationships in your niche

Good link building campaigns involve reaching out to experts or other creators of quality content in your niche. This is more of a by-product of link building than a benefit, but it’s still worth a mention.

This helps you grow your personal network of contacts. It also helps to raise the profile of your website amongst others in your niche and makes it more likely that they will reach out to you too.

Expert roundups and guest posts are a great way to increase your exposure and authority. Here’s one we recently created where we asked link building experts to share their best strategies.

Boosts sales and revenue

The more links you have, the more traffic your website gets. And the more traffic your website gets, the more people will see your products and services.

This means you will make more sales, and more sales mean greater revenue.

Links from publications and reviewers are especially useful here. That’s because they will:

Be highly relevant to your niche

Attract people looking to buy your products

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