Here are great influencers to follow who speak frequently on the topic of video marketing. We’ve even listed our favorite medium for following their thoughts on the topic. However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them is to create a Google Alert with these video marketing influencer’s names. Jump on it!
Guess what: There are dozens of great blogs that reveal the best un-kept secrets about making video work for you. From technical tricks to storytelling and going viral, we’ve gathered more than two dozen great video marketing blogs that are sure to get you started on the right foot.
Video Brewery – The Video Brewery helps businesses create explainer videos to introduce their products and services. Their blog primarily focuses on tips and advice for creating great explainer videos—which is a great place to start if you’re thinking of diving into the video marketing sea.
http://www.videobrewery.com/blog/
Mark Robertson: Mark is the Founder and Publisher of ReelSEO, the leading information resource dedicated to the growth and fusion of digital video, technology, social media, search, and internet marketing. He focuses on audience development and digital video in search (a.k.a. SEO)
http://tubularinsights.com/author/reelseomark/
Tim Washer: Tim Washer is the Senior Marketing Manager at Cisco. On top of that, he’s a comedy writer/producer whose credits include the likes of SNL, Conan, and the Onion Sports Network. His writing has been covered by Advertising Age, ADWEEK, NPR and The New York Times and he frequently speaks to corporate audiences about video marketing, particularly regarding the use of humor to enhance visual storytelling
http://www.timwasher.com/blog/
Digitpro – Tony Zohari shares his expert video marketing strategies at Digitpro, including useful tips for creating professional videos, using video to increase sales and more.
http://www.digitpro.co.uk/tag/video-marketing/
Bruce McKenzie: Bruce McKenzie is the principal and co-founder of the 2-minute explainer, one of the original pioneers of the ‘explainer’ video. Bruce’s past as a public broadcasting executive and a Fortune 50 marketing executive means he has a lot of worthwhile knowledge to share! He focuses mainly on executing short, to-the-point videos for marketing and sales enablement
https://www.2minuteexplainer.com/blog/author/bruce/
Josh Rimer – Josh specializes in YouTube marketing, which is, of course, the number one marketing channel for those amazing videos you’re—ahem—going to start producing, like, today. Right?
http://joshrimer.com/
Imagination Media – Tim Danyo covers video marketing, with some of his advice in the context of content marketing. Which we love, because video’s a valuable part of your content marketing campaign so we’re totally on board with experts who share their tips with a cohesive approach.
http://imaginationmedia.tv/blog/
OnlineVideo.net – Clearly more than a blog, OnlineVideo.net is an impressive resource of how-to guides, reviews, articles, and of course, videos. OnlineVideo.net was created by the masterminds behind StreamingMedia.com. And it’s all about video.
http://www.onlinevideo.net/
David Murdico: David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. He’s a frequent speaker on video marketing and has also contributed to over 300 publications on the topic including AdAge, Business Insider, iMedia Connection, MediaPost, and ReelSEO. David frequently talks about video strategy and B2B content marketing (among other cool
https://twitter.com/davidmurdico
James Wedmore: James is the founder of Video Traffic Academy. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel. He also specializes in the art of outsourcing and using webinars to ‘cash in
https://www.youtube.com/user/jameswedmore
Tyler Lessard: It’s true, we couldn’t resist. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. A believer in the future of video and harnessing power of video data, his discussions often focus on video marketing strategy and analytics on individual viewing behavior. Tyler often contributes to ReelSEO, MarketingProfs, and of course, the Vidyard blog
https://twitter.com/tylerlessard
And 8 Video Maker Blogs to Snack on Every Day
Next, it’s eight blogs that tickle our fancy. Nobody has time to visit an additional eight blogs per day. I know, I know. So why don’t you just go right ahead and add these beauts right to the “Video Marketing” category in Feedly. Yeah?
- ReelSEO: The world’s leading resource for news, analysis, tips and trends for the online video and internet marketing industries.
- Adverblog: Learn from the best. Adverblog shares the top video marketing examples and has been since 2003.
- Video Brewery: The blog of a handcrafted video agency, this one frequently has great doses of tips, tricks, and stats on online video marketing.
- Unruly: A blog that focuses mainly on short form video and using social to improve video effectiveness.
- Distilled: Distilled is a fantastic marketing blog overall. This particular stream focuses on video but you can bet that some of the other categories like web analytics, SEO, and mobile are applicable to your video learning, too!
- Magnet Media Films: Learn from the experts at Magnet Media, a video production, optimization, and strategy agency. The combination of the written word and motion graphics makes this blog an engaging one!
- Visualy: This blog isn’t dedicated to video, specifically. But if you search for video (this link will take you there), there’s some meaty goodness on using video in your broader content marketing!
- Vidyard: Oh lookee here. This blog (the one you’re reading right now) will always keep you on your toes with frequent posts on video strategy, optimization, and analytics. Stay on top, my friend!
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