Facebook is the indisputable leader of the social media revolution. From humble beginnings to a nationally publicized IPO, everyone knows you must be on Facebook to give legs to your business social media campaign
Keeping up with all of the new developments and the best social media practices can be difficult. That’s especially true if you’re new to Facebook marketing, or if you’ve been doing it for a few years only to find that your reach is slowly but steadily shrinking. To save you time, we’ve identified the resources that will help you get more out of your company’s Facebook presence.
But if you consider yourself a Facebook Marketer or someone with a business and are trying to use Facebook these blogs are a MUST.
So here we go:
1. Social Media Examiner
https://www.socialmediaexaminer.com/
This website is counted among the top blogs on the Internet on using social media (and Facebook) for businesses.
This blog covers a wide variety of topics ranging from “how-to”, increasing customer engagement, Facebook marketing and insights about many other social media platforms and tools. It has a massive amount of readers and on this blog you will find useful facts using social media and Facebook to help grow your business.
You can’t begin a conversation about Facebook marketing without mentioning Social Media Examiner. They are by far the largest purely social media related blog on the planet, with nearly 200,000 readers. What Michael Stelzner has been able to accomplish with this blog is unprecedented.
If you do visit it, you should definitely get involved with their new “Networking Clubs”. It’s an incredibly active forum full of information curated by users — and it’s growing every day. There are days when I literally spend 3-4 hours in the clubs asking & answering questions. If you are serious about learning how to use Facebook, start here.
2. Social Media Explorer
https://www.socialmediaexplorer.com/
As the name suggests, this blog is the home of consulting company called Social Media Explorer LLC.
In addition to information on other social media platforms, they share a lot of valuable marketing related insights regarding Facebook.
3. Jon Loomer
http://www.jonloomer.com/blog/
It is one of the most popular blogs when it comes to Facebook marketing.
Jon (great name!) is an expert on Facebook marketing. Also, his blog is different from the other blogs on social media that are just trying to make a quick buck, or sell you something in the first 10 seconds.
I’ll admit I’m new to the Jon Loomer bandwagon, but man I’m loving the content he’s pushing out. Jon’s biggest claim to fame to me is he oversaw the fantasy games for the NBA! This entailed all kinds of social media integration, with a huge component of Facebook integration.
So the guy knows what he’s talking about. In his blog posts you can expect to get tons of analytics, great graphics and a great sense of humor. He’s also appealing to me because he’s a real person with a family and kids, not some overblown marketer trying to turn a buck. You’re gonna love him!
4. John Haydon
http://www.johnhaydon.com/
It is one of the most popular blogs when it comes to Facebook marketing.
Jon (great name!) is an expert on Facebook marketing. Also, his blog is different from the other blogs on social media that are just trying to make a quick buck, or sell you something in the first 10 seconds.
If you’re looking for honest and real insight on using Facebook, John Haydon is your guy. John has a few different sites and has his hand in a few cookie jars online. His main focus seems to be his blog, where he discusses how non-profits can leverage Facebook.
But don’t totally write him off if you’re not a non-profit. The majority of what he discusses can be applied to any business and niche. He’s just chosen to focus more on the non-profit sector. John is the author of “Facebook Marketing for Dummies” — which is a great resource for anyone starting out with marketing on Facebook. Subscribe to John’s blog and you’ll be constantly licking your chops for new posts!
5. Mari Smith
http://www.marismith.com/
While you won’t find a ton of posts on her blog, but everything she shares on the blog is incredibly detailed.
She’s a down to the earth blogger and Facebook consultant who practices what she preaches on her blog. In fact, she is one of the most sought-after speakers as well as trainers on the subject of Facebook marketing for businesses.
Last, but definitely not least, is Mari Smith — the “Queen of Facebook Marketing” in my opinion. She was one of the first to get an inside look at Facebook for businesses and is one of the most sought after speakers and trainers on the subject still today.
She doesn’t blog a ton, but when she does it’s incredibly detailed. What’s great about her, along with Jon Loomer, is that she blogs in her voice, and is real and down to earth. She won’t talk over your head and she’s very active on her blog and Facebook pages. Go subscribe and tell her Scott sent ya!!
So there you are — 5 must follow blogs for anyone trying to master marketing on Facebook. Yes I know I left out a ton of blogs — and I could have made this list 10 times longer. But I think these 5 blogs are the 5 that everyone should follow at a minimum.
What blogs would you add to this list? Leave a comment below and tell me what blogs you can’t live without (and no don’t promote only your own blog!)
6. All Facebook (Now Adweek)
http://www.adweek.com/socialtimes/ (the old URL was http://allfacebook.com/)
This blog is part of the Webmediabrands which is a huge publishing company covering a lot of different topics including social media.
This particular blog shares the inside scoop on Facebook and other social media platforms. In simple terms, you need to read this blog to stay on top of all things related to Facebook.
First off I’m putting these two together as one because they are “sister” blogs. AllFacebook and Inside Facebook are part of WebMediaBrands, which is a huge company covering many different avenues of social media and beyond.
To me, it always seems like AllFacebook and InsideFacebook have the breaking stories and inside scoop on all things Facebook. To my knowledge, they are the only sites on the net allowed to use the name “Facebook” in their url and company name.
Which makes them very unique.
Typically the stories on the sites are brief and will cover updates, rumors of updates and changes to Facebook. Along with job openings at Facebook, apps that are doing well, and more. At times it seems like the two sites are posting the same stories — so you might just choose one and stick to it. But they are always on top of all things pertaining to Facebook.
7. Jeff Bullas
http://www.jeffbullas.com/
He is a social media consultant and has helped a number of businesses as well as personal brands with using social media and online business development in the right manner.
His blog offers free information on using various social media platforms including Facebook. Most of the popular posts on his blog are related to Facebook marketing. He has exclusive training available for a paid fee also.
8. Convince & Convert
http://www.convinceandconvert.com/blog/
While this blog is known as one of the best blogs on content marketing, they also post a lot of information related to social media marketing.
Their blog covers a variety of the topics related to Facebook marketing and the information on their blog is useful for beginners as well as advanced marketers in social media. Register for daily and weekly recaps.
9. Social Media Today
http://www.socialmediatoday.com/
They publish a lot of white papers related to social media marketing.
As the name suggests, their blog covers the latest happenings in the world of social media and especially, Facebook marketing.
10. HubSpot
http://blog.hubspot.com/marketing
It won’t be wrong to say that everyone involved in digital marketing has heard of Hub Spot.
Their blog has a lot of information on digital marketing as well as various other things related to Facebook marketing.
Though this blog is not specifically dedicated to Facebook marketing, they have a lot of interesting insights on how to use Facebook effectively.
11. Amy Porterfield
http://www.amyporterfield.com/
She is the co-author of the book called Facebook Marketing All in One for Dummies. She is also a social media strategist and trainer.
On her blog, she shares a lot of valuable insights on Facebook marketing and other social media websites.
12. Razor Social
http://www.razorsocial.com/blog/
In addition to the amazing social media tools and training, this blog is considered as one of the best resources on the Internet for free information on Facebook marketing and various other social media tools.
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