Online forums and message boards can be fertile grounds for finding new customers or gaining insights from those you already have. Marketers should take these platforms seriously, but not lightly. One misstep and the brand you represent could be tossed out.

1. After spending a few days responding to threads and getting to know some of the members, you can start promoting your blog and its topic without appearing pushy or abrupt. Also, the more you interact with members the more likely they will be to investigate your blog, especially if you have proven to be a considerate and genuinely interested forum member.

Remember, though, that just because you start generating traffic from a certain forum doesn’t mean you can just abandon that forum and expect members to continue to visit your site. Utilizing a forum to promote your blog will take consistency and dedication on your part in order to develop into a trusted and respected forum member.

2. Regularly maintain your blog and always write as professionally as you can. Post updates to your blog on the forum and give members a tantalizing tidbit about what you have written so they will feel compelled to visit your blog and see what is so interesting.

Make it engaging, timely and forum-friendly. If you are not thoroughly an expert on the topic, start researching until you know every minute piece of information there is to know about that topic.

3. Keep up-to-date with the latest news regarding the topic of your blog. If you are selling a certain kind of software and are a member of a software forum, be the first to tell everyone about this news.

Make it intriguing enough to want them to learn more about it by reading your blog. By showing you know about something before anyone else does tells others that you either have access to inside info or are sincerely interested in this topic, which will cause others to look to your for answers (which means they will be reading your blog regularly).

4. Don’t ignore any comments, no matter how insignificant or offhand they may seem, that are made directly to something you have posted. Make sure that the “enable comments on every post” button is on so you are able to interact with every forum member or guest. Consider everyone a potential customer when answering comments, suggestions or questions regarding your blog, product or service you are offering. You never know when they may tell one of their friends about your blog who, in turn, will tell one of their friends….

5. Apportion some of the time you spend on a forum creating outbound links. With almost everyone of your posts, try to invent these links that apply blogs which are popular and generate a good amount of traffic. The majority of quality blogs routinely have trackbacks functioning, which means in their own comments part the blogger will have a link back to your blog. Everyone and anyone who is being linked to wants to know who is linking to our site.

A good guideline to follow when selecting forums to join and market your blog is to do a search and find forums which receive at least 50 to 100 posts a day, in addition to those who allow you to post that all important signature link.

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