There are several ways for you to discover the insights you need. You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an […]

Online forums and message boards can be fertile grounds for finding new customers or gaining insights from those you already have. Marketers should take these platforms seriously, but not lightly. One misstep and the brand you represent could be tossed out. 1. After spending a few days responding to threads and getting to know some […]

Because a forum can be found for just about any topic imaginable, a blogger who is attempting to sell a product or service can use a forum to promote the blog by simply becoming a registered member of a particular one and becoming friendly with its members. In other words, the subject of your blog […]