Page speed is important to both Google and the people who rely on it to lead them to the most relevant and user-friendly websites. Auditing pages for speed and optimizing them to load faster is among the most simple, most cost-effective steps to increasing conversions, improving page views, boosting revenue and achieving better search rankings. […]

One reason for a high bounce rate is a website’s load time. This doesn’t just refer to server reaction time, but also the time it takes for other content on the page to fully load in the browser window. Google measures and evaluates this during the crawling process. The results then influence the website’s ranking, […]