This recipe assumes you’ve prepped and set aside your target market research. You can write a piece of really great content, but if it isn’t relevant to your target market, it’s not going to be engaging content – and that’s the goal! Once you’re confident you know what topics a segment of your target audience […]

You’ve spent a lot of time writing great content–now take the time to optimize it. Go through one keyword at a time, and focus on the page of your website that corresponds to that particular keyword. You want to be certain that the keyword appears in several places on your page, but don’t over-populate the […]