Before you start any link building campaign, remember that you need something of value to build links to. Aim to be a trusted source of fresh, original, and useful content, and link building will be a much easier activity. It takes time to build authority, but publishing a diverse mix of content that is relevant […]

I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of easily building hundreds or thousands of effective links are long behind us. Earning high-quality links from trustworthy and authoritative websites — the kind of links that are necessary to improve organic […]

Although the latest Penguin update, a Google algorithm change targeting sites with low quality backlinks wasn’t as large as its previous iterations, it still proves that the search engine is at war with those trying to manipulate their rankings. At the same time, you need links. It doesn’t matter how well your new site is […]

Here’s what happens when we write about a new link building tactic on a blog: a small percentage of the people reading it–the black hats looking for shortcuts–immediately start cooking up schemes to abuse the living sh*t out of it. One of the only reasons I’m doing it is because I don’t think it’s remotely […]

When referring to Search Engine Optimization (SEO) terminology, white hat SEO refers to techniques and tactics that focus on giving the human audience a good, relevant experience, rather than using tactics that trick search engines in an attempt to manipulate their rules and policies. By focusing on people first, and search engines second users are […]

Some strategies simply don’t work anymore due to oversaturation, or harsher content requirements. Which is why we decided to share our insight on the link building tactics you should be using In fact, link building is one area which you cannot ignore if you hope and eye for high search engine rankings. It’s been a […]

Backlinks are super important to get your site to rank higher on Google and other search engines. But before you shoot you need to aim. Do your research and find out how many backlinks your top competitors have. Then make a plan to match them using the following elements: – Create content in several mediums […]

Of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO Now, […]

Links are incredibly important to the ranking of your site. But how can you convince other sites to link to your site? Other people will link to you if they think your website is worth visiting. If you give away a useful piece of content for free, then you are increasing the chance that other […]

Let’s take a look at some of the factors that will have a strong influence on link building in 2018 (and beyond). Not all links are valued equally, of course. An abundance of low-value, spam or non-pertinent links will quickly devalue your page in Google search. To get the best possible result, webmasters should keep […]