Plenty of people have tried to game Google’s search algorithm over the years. In turn, Google is constantly improving the relevance and quality of their search results, finding new ways to cut through the noise and rank the best and most relevant results. Google improves their understanding of links with major algorithmic updates. Specifically, with […]

I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of easily building hundreds or thousands of effective links are long behind us. Earning high-quality links from trustworthy and authoritative websites — the kind of links that are necessary to improve organic […]

Although the latest Penguin update, a Google algorithm change targeting sites with low quality backlinks wasn’t as large as its previous iterations, it still proves that the search engine is at war with those trying to manipulate their rankings. At the same time, you need links. It doesn’t matter how well your new site is […]