Social media is also in constant flux and must be monitored and modified at all times. So often franchise development departments will build a social ad campaign then set it and forget it. That philosophy can cost a company a lot of money. In short time campaigns will stop generating results but continue draining your […]

Digital marketing is cost-efficient. Of course, badly managed pay-per-click campaigns can burst anyone’s budget; however, the cost of most digital marketing tactics still deliver better ROI than traditional marketing. Another big opportunity for businesses in digital marketing is that it allows you to target an audience that local or international, which makes your campaign efforts […]