The first thing to know is that your content should be about your visitor, not about you. Nobody likes a person at a party who does nothing but talk about themselves, especially if they’re busy bragging in an attempt to impress you. The way to get someone to like you at a party is to […]

There’s a lot of noise to compete against when writing on the internet. Anyone can write something, post it, and call it an article — in the information age, the definition of an article has become a very blurred line. The line between good and bad, however, is much more defined — and arguably, more important. Good content is […]

This recipe assumes you’ve prepped and set aside your target market research. You can write a piece of really great content, but if it isn’t relevant to your target market, it’s not going to be engaging content – and that’s the goal! Once you’re confident you know what topics a segment of your target audience […]