Few small businesses have huge budgets to spend on their blog, but the good news is that focusing on certain key principles when developing and managing your blog (or website) will almost certainly yield a healthy return on investment. Here are ten steps to ensure your website works hard for your business and be sure that everyone knows your blog (or website)

Work in progress

A website should be continually developing. Unfortunately, many people tend to think of their website as a finished project, similar to sending a brochure to the printer, failing to take advantage of the fact that a website can and should be regularly updated by changing and adding relevant content. This can be done by writing blogs, adding to news sections and creating links to and from your site. This is important because clients, visitors and search engines are attracted by active sites. For example, if Google sees that content is being updated, it will visit a site more often, revising listings which is likely to improve both Google and page rankings. However, there is a specific skill to writing relevant content that features the most popular key search phrases on Google. These may refer to specific products or services, geographical areas or a particular customer need.

Repurpose Your Old Content

According to the Australian Writings team, who are experts on writing stunning content, creating something new and fresh is not the only way to grow your readership.

• Your old content can be just as effective, if presented in a different form.
• You can turn shorter posts into an eye-catching infographic, your longer pillar posts into podcasts, or how-to articles into video tutorials.
• You can even gather your best posts and create an ebook.

Some of your content won’t receive the attention it deserves, whether it’s because you didn’t have a bigger audience at the time, or because you haven’t gotten the format right. This is your chance to make it shine again, and save some time in the process.

Write a Better Headline

About 80% of the people will read the article simply based on how much they like the headline, which makes sense, because you would be more likely to check out a shop which has a nice window, right?

Writing a great headline is an art, because the best one manage to let the reader know what they will find inside, and how they will benefit from it, while appealing to their emotions. For instance, headlines like “22 Fresh Tips to Grow Your Audience Today”, or “10 Unexpected Reasons Why Online Businesses Fail” let the reader know what they will be getting.

Also, the first one promises a clear benefit which they can experience almost immediately. The second one appeals to their emotions, because nobody wants to see their business crash. If it is difficult for you to come up with great headline ideas, you should check out these 7 effective writing techniques for modern professionals, which will make this process easier for any blogger.

Restructure Your Posts

You can also make use of your existing posts to attract new readers, without having to change them drastically. Try breathing new life into them by tweaking their structure. For instance, break those huge blocks of text into smaller paragraphs, each one with a catchy and intriguing subheading.

These days, people scan the content for something that might catch their eye, so make it easier on them. Also, make your posts readable, both in visual terms and in terms of substance. Also, you can make it more appealing by optimizing your website’s performance, and introducing responsive design, thus attracting mobile users.

Optimize Your Content for Long-Tail Keywords

Long-tail keywords are great, because they tell you all about your readers’ intents, as well as what sort of content you should create and which needs you should meet. Also, if you do your research right, there is very little competition there, and according to this article from Search Engine Journal,  you can boost your organic traffic by 78%. And all you really need are Google Autosuggest and Google Keyword Planner. The former will tell you which long-tail keywords your readers are looking for, while the latter will provide you with an insight into how much competition there is for each keyword. You can also check out user-generated content on forums to find even more long-tail keywords.

Reach Out to Influencers

Reaching out to experts and influencers in your niche is a complex task, but it’s well-worth the effort. Once you are sure you have a killer post on your hands, get in touch and ask them if they would like to contribute to it with a quote, for example.

Since you probably can’t offer them money, you can give them your product for free, or share a link to their website. On the other hand, in case they decide to share a link to your post with their readers, you can expect to receive a ton of traffic, some much-needed exposure, and a huge boost to your authority in the niche.

Share Your Content Multiple Times

Of course you’re going to share your content multiple times, because there are so many different social media platforms, such as Facebook, Twitter, Google+, or even Tumblr, where you can share a link to your new post and attract readers.

However, we are talking about sharing your content on the same platform more than once. For instance, you can invite your followers on Twitter to check out your new post, and then remind them several hours later. Then remind them again tomorrow, next week, and even a month later.

They will have a chance to catch up in case they have missed it the first time around.

Guest Posting

This is one of the most effective blogging strategies, especially if you are a new to the world of blogging. Popular bloggers like Neil Patel, despite reaping all the benefits that come with being successful, are often under pressure to keep on producing great content on a regular basis, and if you reach out to them and offer to create amazing new content for their blog for free, in exchange for a link, they will more than likely jump at a chance to collaborate with you. By publishing your post on a different platform, you are exposing yourself to an entirely new audience, which will inevitably drive more traffic to your own blog.

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