The way we see it: as long as search engines exist, there will be a need for SEO. In pursuit of giving users the best possible search results, Google – and other search engines – are getting smarter. That means it’s becoming more important to think strategically about content creation, as well as its implementation on your website. Long gone are the days of trying to outsmart the system with keyword stuffing. You’ll need to earn your place if you want to appear prominently in search results pages.
But why is SEO so important? Put simply: it helps potential customers find you by matching your website’s content to what they’re searching for. And after all, if you’ve taken the time to invest in a website, then you need to make sure the right people find it. It should bring quality visitors to your website, drive revenue and support your overall business objectives.
Whether you’re a recent grad, looking for a career change or just curious about what SEOs do day in, day out, here are a handful of reasons to be excited about a career in SEO.
Strong career development
Once you’re in, you’re in. You can focus on a favourite area like influencer marketing, coding, analytics, or strategy. Alternatively, learn what you can and expand your knowledge into other areas of SEO, becoming a jack of all trades (as well as a master of some!). Finally, progressing into a management role.
Going beyond that, you why not pursue (PPC) paid ads, display and affiliate marketing, content marketing, and so on. In under 10 years, you could well find yourself as “Head of Digital” within a FTSE 100 company. Fact. Or start your own consultancy. The opportunities are quite limitless.
It’s creative
If you like creativity, there’s plenty of it in SEO. Mainly in the Digital PR & Content Marketing space. You need to generate ideas which will gain attention from some of the most discerning audiences out there – the press! Good ideas are hard to come by and there’s always room for creative people on SEO teams.
It’s extremely valuable
The founding principle of SEO for commercial gain is that a business appears in search results when someone is looking for solutions and answers. For instance, “pizza near me”. Appear in Google and get the sale, don’t and the sale goes to whoever does appear. The result is that SEO can make or break a business.
On a grander scale, there are billions of Google searches a day. Take “cheap laptops” for example, this gets nearly 50k monthly searches in the UK alone. That’s just one keyword!
SEO is serious business.
It’s the broadest field of marketing
SEO is without a doubt as broad as it gets. There are a handful of major disciplines within SEO such as technical, outreach, insight, account management and content. Each of these requires different skill sets, from numerously to literacy, computer sciences to multimedia, communications to creativity. As a result, there is so much to learn and discover that a career in SEO is both challenging and rewarding, exciting and interesting.
It’s complex and challenging
Google’s algorithm is vastly complex. In fact, it is believed that no single person at Google can fully manage and develop each element of it. The profession doesn’t come with a manual and so SEOs have to figure it out as they go to achieve high ranks which poses significant challenges. All in all, there’s never a dull moment.
It’s the biggest driver of website traffic, still to this day
Google is undoubtedly the main traffic driver for many websites. Of course, there are exceptions. Some businesses are built on Social Media. But most retailers and service providers use Search Engines to appear from the right people, at the right time. That means that, as an SEO, you are the biggest cog in the digital marketing machine
It’s as niche and specialist as you want it to be
While SEO can be broad, the field is big enough for induvials to specialise in a chosen field. SEO teams, whether in-house or agency side, will comprise of specialist members including technical minds, creative writers, analytical types, strategic thinkers and great communicators. A Digital PR Exec can sit next to a Web Developer, both be working towards the same goal but in completely different ways and with completely different skills.
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