Trust is particularly important if you are running Facebook ads to increase sales of a product or service, because customers are more willing to insert their payment information and complete the purchase if the brand looks trustworthy. Plus, a high degree of alignment among the ads and landing pages typically lowers shopping cart drop-off rates […]
Tags: Facebook Advertising tips, Facebook PPC Tips, Run Facebook Ads
Among all the various keyword research tools, Google’s Keyword Planner can help give you some structure in planning your AdWords strategy. Once laying down this foundation, you can continue to expand into the skies with traffic forecasts, historical statistics, and keyword bidding features. One must keep in mind that although Keyword Planner provides some great […]
Tags: Google keyword planner guide, Google Keyword Planner Tips, How to use Google Keyword Planner
Who doesn’t want more blog traffic from search engines? Using the Keyword Planner tool can help you narrow in on what people are searching for. I have found that I don’t always use the same phrases as most people, so I’ll go through and change those phrases. It can also give you ideas for future […]
Tags: Google Keyword Planner Tips, How to use Google Keyword Planner
Social media is also in constant flux and must be monitored and modified at all times. So often franchise development departments will build a social ad campaign then set it and forget it. That philosophy can cost a company a lot of money. In short time campaigns will stop generating results but continue draining your […]
Tags: Accelerate social media, Digital marketing, Digital marketing program
Everyday, when you do digital marketing, you face so many questions about your websites:“What are people doing on my website?”, “How do I know this is working?”, “This this the right content? Visual analytics is marketing’s best-kept secret right now. That’s right—we’re spilling the beans on what makes so many businesses grow quickly and effectively. […]
Tags: Digital marketing secrets, Digital marketing tips, How to do digital marketing
With Snapchat’s incredibly large user base, a talented advertiser can use Snapchat for marketing to create stories that engage their customers and create a loyal following. We’ll walk you through successful Snapchat marketing campaigns and tips to build your Snapchat account. Count on Leverage to grow your Snapchat prowess. Snapchat as Your Marketing Partner Snapchat […]
Tags: Snapchat marketing, Snapchat marketing tips, Use snapchat for mobile marketing
According to available business data, only about 1% of businesses use Snapchat for their campaigns. And, that’s a pity. The app has tools and features that cover a broad range of budgets and audiences and encourages creativity. Be a pioneer in your industry and use Snapchat to promote your business and engage with your audience. […]
Many business owners know a bit about SEO and keywords, but most people know that getting to the top of Google’s first page is challenging and awesome at the same time. But how does that happen? SEO is a long, complicated process, but it starts with a less-complicated point: Keywords. At the high risk of […]
Tags: Get keywords found on Google, Get website found on Google, Keywords appear on top of Google
You’ve spent a lot of time writing great content–now take the time to optimize it. Go through one keyword at a time, and focus on the page of your website that corresponds to that particular keyword. You want to be certain that the keyword appears in several places on your page, but don’t over-populate the […]
Tags: Content found on Google, Make a good content, Optimize content for SEO
Social media has changed just about everything in the last few years. If you aren’t active on social media regularly, you are never going to make it in e-commerce. How active you are plays into the whole ‘relevancy’ thing in Google. In short, if Google doesn’t see you on the major social media platforms, they […]
Tags: Social factor in SEO, Social media for SEO, The role of social media
Google is all about relevancy – how relevant it thinks your site is to what the user is searching for. This used to be just about how many keywords you had vs your competitor, but that was a LONG time ago. While no one except Google knows the exact details of their algorithm, we do […]
I saved the best for last, as this one is the most difficult by far. Backlinks are links TO your site from other sites, and the more quality backlinks you have, the more relevant you appear to Google. Here’s a specific example: Site A sells red widgets, and so does site B. They both have […]
Tags: Quality backlinks, The importance of backlinks, The role of backlinks in SEO
Backlinks affect your SEO and your SERP (search engine results page) ranking. Search engines use algorithms to gather information and rank pages, and they use bots and spiders to crawl your site for content and backlinks. Search engines aggregate the volume and relevance of all of the pages linking to your site which impacts your […]
Tags: Backlink factors for SEO, Quality backlinks, The role of backlinks in SEO
Links are incredibly important to the ranking of your site. But how can you convince other sites to link to your site? Other people will link to you if they think your website is worth visiting. If you give away a useful piece of content for free, then you are increasing the chance that other […]
Tags: How to get real traffic, Link buiding guide, Link building strategy, Link building tips
Let’s take a look at some of the factors that will have a strong influence on link building in 2018 (and beyond). Not all links are valued equally, of course. An abundance of low-value, spam or non-pertinent links will quickly devalue your page in Google search. To get the best possible result, webmasters should keep […]
Tags: Link building guide, Link building strategy, Link building tips
Let’s begin by picking a target keyword we’re going to work on. Step one is firing up Google Search Console, log into our Food Fanatic property, and click on Search Analytics under “Search Traffic” in the left hand nav. On this page, we’re first going to turn on all available metrics for the page: Clicks, Impressions, CTR […]
Tags: How to use Google Search Console, Improve keyword ranking, Push up keyword rankings
One of the tools most useful reports is this one here called the Search Analytics report. You’ll find this once you’ve set up Google Search Console on your website. You will then see it listed where it says, “Search Analytics.” You have a few different options here. You can show different parts of the data: clicks, […]
Tags: Get better keyword rankings, How to use Google Search Console, Improve keyword ranking
Your competitors will already be ranking with your search engine keywords and they’ll have had time to tweak their content and tune their websites to optimise their search engine ranking positions. This doesn’t mean you should give up before even you start.By exploring and experimenting with alternative creative methods, the smart online marketeer can use […]
Tags: Get organic traffic, How to get free organic traffic, Increase organic traffic
“The way that I often think about SEO is that it’s like a coach. It’s someone who helps you figure out how to present yourself better – In an ideal world, though, you wouldn’t have to think about presenting yourself and whether search engines can crawl your website; they’d just be so good that they […]
Tags: How to optimize website, Over optimization, What is goood SEO
On-page SEO is all about Creating or Enhancing relevancy signals for a webpage with respect to the search query. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules will […]
Tags: Onpage optimization, Onpage optimization techniques, Onpage seo tips