The most common question we get from internet novices is this: ‘how do I get my website on the top of Google? Once your site is on Google, the process of getting it to the first page of search results is called search engine optimisation or SEO. Depending on the competitive nature of your industry […]
Tags: How to get on the first page of Google, How to rank on Google first page, Push up keyword rankings
On-page optimisation mistakes can derail your whole SEO campaign. Even doing one seemingly small thing wrong, or forgetting to do it at all, can prevent your business’s website from ranking for the keywords that you’ve chosen. What follows are the most common mistakes that you might be making. Content blocked by robots.txt The best way […]
Tags: Fix onpage errors, Fix onpage mistakes, Onpage SEO errors, Onpage SEO mistakes
The bounce rate is based on calculating the number of bounces over the total page views on a page. A bounce happens whenever a user enters the page and consequently exits without visiting another page on the website, or interacting with any of the elements on the page (e.g. clicking on links, buttons or commenting). […]
One reason for a high bounce rate is a website’s load time. This doesn’t just refer to server reaction time, but also the time it takes for other content on the page to fully load in the browser window. Google measures and evaluates this during the crawling process. The results then influence the website’s ranking, […]
Most people focus a large proportion of their time on “keywords” and not much else. However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. Search engine algorithms not only rate the relevance of your keywords on pages, and in […]
Tags: Boost website ranking, Improve keyword ranking, Improve website ranking
White hat SEO techniques, also known simply as SEO, is using search engine optimization techniques Google approves of. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post […]
Tags: Good SEO strategy, Good SEO tatics, SEO methods, SEO techniques
Black hat SEO might give quick results if you’re lucky, but over time it’s more likely to have the opposite effect, tanking your rankings and getting you blacklisted from search results altogether. Black hat SEO techniques are usually geared towards search bots first, rather than human readers. This strategy carries a high risk of being […]
Getting natural links from authoritative sites may seem like a difficult task, but if you are able to create content of the highest quality and maintain that quality throughout, most bloggers and websites would be happy to share your content as well as mention you in their content, thus providing you a natural link. This […]
Tags: Get good backlinks, How to get natural backlinks, Natural backlinks
The homepage is one of the most important pages of your website. Whether you have a blog, corporate website or ecommerce store, you need to SEO your homepage even if this is not one of the pages you expect to get high rankings. In terms of SEO, your home is the most powerful, authoritative page […]
Tags: WordPress Homepage Optimization, WordPress Homepage SEO
There are many reasons why you should pay attention to your website’s home page. In many cases it is the first page users see (especially for corporate websites) and it is one of the pages’ users will visit (even when they land on any other pages of your website), if they want to find out […]
Tags: Homepage optimization, How to seo homepage, Way to seo homepage
On-page optimization is something that takes little effort to get right but might be the difference between a top ranking and relative obscurity on a lesser page. Optimizing each page also helps you rank for a variety of keywords, with certain terms you weren’t actively targeting bringing in consistent traffic. While you still need to […]
Tags: Onpage optimization, Onpage optimization techniques, Onpage SEO techniques, Onpage seo tips
Any images posted by a business related to retail and consumer goods should be especially mindful of optimizing those images for organic search. But there are many other image categories that will benefit from better optimizing. For example, any business that relies on the reputation of individuals should take similar steps. Professional groups such as […]
Tags: Image optimization for SEO, Image optimizing tips, Using image in SEO
Backlinks are super important to get your site to rank higher on Google and other search engines. But before you shoot you need to aim. Do your research and find out how many backlinks your top competitors have. Then make a plan to match them using the following elements: – Create content in several mediums […]
Tags: High quality link building, Link building guide, Link building strategy, Link building tips
Imagine, you wake up one fine morning and get a call from the office reporting, “We have lost all traffic,” and your heart stops. It’d be no less than a nightmare… your worst nightmare, in fact. But did you know this could really happen, at any time? Whether you like it or not, websites in variety of […]
Tags: Avoid Google penalty, Escape Google pentalty, Get out of Google penalty
This post is a quick roundup of some of the worst SEO mistakes we’ve seen. These are the little things that can sink the ship, pulling you down in search engines, down to the abyss of SEO irrelevance. 1. Keyword Stuffing The problem with keyword stuffing is that keyword stuffing is very obvious to search […]
Tags: Avoid in doing SEO, Common SEO mistakes, Mistakes in SEO
This recipe assumes you’ve prepped and set aside your target market research. You can write a piece of really great content, but if it isn’t relevant to your target market, it’s not going to be engaging content – and that’s the goal! Once you’re confident you know what topics a segment of your target audience […]
Tags: Content strategies, Create a good content, Make a good content, Write a good content
Most marketers try to guess the ideal conversion rate. Many believe that a conversion rate of 3% is ideal, whilst others believe it’s 5%. But, what really is the best conversion rate? Wordstream actually discovered that the highest conversion rates for good landing pages goes up to 11.45%. So, do you want to be like […]
There are several ways for you to discover the insights you need. You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an […]
Tags: Make website well-known, Promote website, Promote website on forums
Instagram is a perfect match for media companies. The network’s vast visual capabilities paired with extensive description space make it a perfect outlet for telling compelling stories. On top of that, Instagram boasts a high organic reach and rewards those with solid strategies with free visibility – a rare benefit during a time in which […]
Tags: How to get Instagram followers, How to get Instagram likes
It’s easy to dismiss AdWords as a failed investment when you see your account performance gradually dipping and your budget falling into the abyss day after day, leaving you with a negative ROI. If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some […]
Tags: Adwords account self-mangement, Google Adwords account tips