Here’s what happens when we write about a new link building tactic on a blog: a small percentage of the people reading it–the black hats looking for shortcuts–immediately start cooking up schemes to abuse the living sh*t out of it.
One of the only reasons I’m doing it is because I don’t think it’s remotely scalable. I also don’t really think there’s a black-hat way to do it (although, if history tells me anything, I’ll be eating my words later).
But it is dead simple.
It’s also probably the most white-hat method I can think of, and it can get you some very powerful links.
I used it to get links on two DA51 and DA54 sites (I’ll show you these links below) that were also major national organizations in my market. In other words, they were hyper-relevant and very authoritative. If you think relevance is as important as metrics (like I do), they were among the best link I’ve ever gotten.
Create High-Quality Linkable Content
High-quality content is essential. Putting out content for the sake of it will not get you anywhere. Although quantity can play a part in how successful you are, the quality of the material is even more critical.
What makes quality content?
Content that is free of spelling and grammar errors, unique, offer VALUE and targeted specifically to your audience.
Content is still king in 2018, so make sure your content marketing strategy is as healthy as possible. Writing blog posts is useful, but don’t forget other forms of content.
You can create resource guides, skyscraper content, infographics, and more.
A good content marketing strategy will strengthen your online presence over time, improving your authority and increasing your brand awareness.
Create Data-Heavy Content to Build Whitehat Backlinks
The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way.
No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site.
Don’t expect them to give you backlinks with keyword anchors like “Sydney web design agency” in guest posts.
That’s not how it works. But there’s a work around.
To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts.
Publish infographic on your blog and posts with lots of data references.
Research shows that data-heavy content gets linked much more frequently as compared to opinionated content.
Use data from sites like Statista, Pew Research and other reliable sources in your niche.
To make your guest post look awesome, use multiple snapshots, images, and segments of your infographic.
Use the data heavy posts on your blog as reference in your guest posts, and link back to them.
I’ve used this strategy to land guest posts on some of the most popular blogs on the web (not just for me, but for my clients as well).
Use Guestographics To Get Authority Contextual Backlinks
Infographics are among the most popular forms of content that attract the most backlinks.
A study of the most frequently linked blogs by WordStream, found that infographics were among the top linked content types.
Infographics also tend to get shared very frequently on social media.
Combining infographics with a comprehensive guest blogging strategy can hep you get lots of authority backlinks.
I know what you’re thinking – guest posting on a high authority site takes a LOT of effort and time.
I agree.
That is why the guestographic approach is a great shortcut to landing guest posts on high authority blogs in your niche.
I don’t know who invented the term guestographics, but I first read it on Brian Dean’s blog
Here’s how you apply this technique:
Research the most popular content in your niche using BuzzSumo.
It gives you the list of blog posts with the highest social shares.
Identify a topic, gather lots of data and numbers about it, and convert it into an infographic.
For example, if you’re in the health and fitness niche, you can create a data driven infographic on healthy diet that helps you lose weight in 10-13 steps.
You can get a decent infographic designed by a freelance designer within a budget of $300.
You can find designers on portals like 99Designs, Elance, Upwork etc.
The design is important, but your data and numbers are even more important.
Publish this infographic on your blog and make it embeddable by using the embed code generator.
Now reach out to the sites that have published similar content and offer them this infographic.
But here’s the added value you’ll offer.
Along with the infographic, offer the blog a short unique guest post that describes the infographic.
Include your link in this short guest post.
Use the Broken Link Building Strategy To Steal Others Links
This is a really simple, but effective strategy to get high authority backlinks.
The idea is simple.
There are thousands of websites that were once high authority resources but, for different reasons, they’ve shut down or no longer exist.
But there are still thousands of links pointing to these resources.
To take advantage, you can create a similar resource, and reach out to the sites pointing to the outdated resource and let them know about your link.
For example, Topsy, a popular social analytics service, was recently acquired by Apple.
The service no longer exists.
But there are thousands of links pointing to it. Any company with a similar tool can take advantage from this.
The same can be done with content resources.
The best way to find such broken links is to look for the resource pages in your niche. You can find them using search queries like
“your niche + resource page”
“your niche + recommended links”
“your niche + links”
Once you find a few of these pages, look for broken links on them.
You can do that by using the Broken Link Finder (a premium tool) or a free Google Chrome extension like Check My Links.
Find a few of these broken links, create a similar or more valuable resource and reach out to the website owner.
Tell him about the broken link and offer your own free resource.
Even if you manage to get 5-10 high authority backlinks from this activity, it’ll be worth your time and effort.
Give Testimonials to Services You Trust & Get A Link In Return
Who doesn’t like testimonials?
If you’re using an email marketing tool, a website hosting service, plugin or any other tool that you’ve found useful, offer them a free testimonial that they can show on their website.
Most of the times, to prove that you’re a real person, websites would also willing mention a link to your website.
Get .Edu Backlinks from Resource Pages
Backlinks from .edu domains carry significantly more value as compared to the usual .com links.
Google trusts them because .edu domains are mostly used by universities, colleges and other educational and research institutes.
Getting .edu backlinks isn’t easy, but even a few of them can really strengthen your link profile and give a nice push to your search rankings.
Thankfully there’s a smart workaround.
Most university and college websites have resource pages with links to other content on the web which their students can find useful.
Share Detailed Case Studies To Attract Backlinks
You know why bloggers like Noah Kagan, Neil Patel and Ryan Deiss are quoted so frequently on other marketing blogs?
Because their content is always backed by real-life examples, case studies, and solid evidence.
It’s not just theory or recycled content copied from somewhere else.
One of the best biggest qualities of link-worthy content is that it contains solid evidence and undeniable proof.
Other bloggers link to it because it makes them look more credible.
Become a Case Study for an Influencer by Having Success With Their Strategies
If you can’t create your own case studies or examples for others, there’s another smart way to get authority backlinks from the biggest influencers in your niche.
Just become a success story for them to quote on their blogs.
Not sure what that means?
Let me explain
Most of the leading bloggers and marketers have their own strategies and techniques which they regularly share with their readers.
They’re always looking for people who actually implement their strategies and achieve success.
Why?
Because that makes them look more credible and allows them to market themselves better.
Reach Out To Relevant Blogs To Promote Your Content
I strongly believe in earning links by creating quality content (I know I’ve said it before)
But it doesn’t mean I expect people to link to my content just because I’ve published it on my blog.
I know I need to reach out to the right people and tell them about it.
If you’ve created a piece of content that you think offers value and actionable insights to the readers.
Then make sure you identify the people who’re most likely to link to it and then reach out and tell them about it
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