On-page SEO is all about Creating or Enhancing relevancy signals for a webpage with respect to the search query. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules will help you too.

Page title

Your title tag appears at the top of the browser and as the headline in search engine result snippets. Social networks also use it as part of the post when someone shares that URL. For these reasons it has both a huge SEO value (it’s one of the most important ranking factors), and a “clickability” value (it serves as an incentive for people to click). You should try to find the perfect balance between excellent SEO and excellent user-friendliness.

Some tips:

Considering the above tips, remember the next rule: “The title tag is the second shortest summary of the page”

Title tags are the document definitions, that you can see in various places around the web, including the tab in your web browser. That elements and are used to tell search engines and visitors what any given page on your site is about.

It should be concise, reflecting the content of the page, attractive and memorable for users.

Meta description

Meta description is a summary of the page and appears as part of a search result snippet, below the page title. It helps people decide whether to click on your site, or other sites above or below. The key is to experiment until you get satisfying click-through rates.

Try to meet following requirements:

Also note that sometimes it’s a good idea not to write a meta description at all, but this is subject to experiments. When search engines don’t find a description – they will generate one and use that inside the snippet. This is sometimes better because the auto-generated description uses content pieces that contain the search query, thus is relevant and compelling to the user. It’s important to understand that search engines don’t use meta description as an SEO ranking factor. At all. It merely serves as an incentive for users to click on this search res ult, and not on others so there’s absolutely no need to stuff it with keywords.

The meta description essence it is reflected by the following rule: “The meta description is the fourth shortest summary of the page.”

Meta description it is the HTML attribute that provide a brief summary or an explanation of the page content. It is used on search engine result pages (SERPs) to display preview snippets for a given page. Even if it hasn’t a significant role for SEO, it is an important factor of user-friendliness. It should compelling, super-informative and atractive for the visitors.

Heading

Usually they are implemented as HTML H1, H2… H6 tags, but in fact nowadays search engines are getting better and better at interpreting CSS and Javascript, so headings can really be implemented as anything. It’s a classic scenario when size matters.

These are emphasized text pieces (titles, subtitles, etc.) which show human visitors and search engines the most important “takeaways”.

Spiders pay a great deal of attention to the words used in headings, that’s why they should always accurately describe the content below.

The H1 tag (the biggest headline) ,b>should appear at the top-center of the page and should be the first thing people see when they land on it. It should be tailored as a “synonym” (instead of the same text) of the title tag, hence – include the super keyword, or some close variation. There is no limitation to the length, but they should not be too long and should usually fit inside one or two lines.

Some tips: Headlines should clearly communicate the subject of the page they are introducing.

Remember that the page headlines are another reflection of your content. The headline (H1) is the third shortest summary of the page.

The heading should be useful and informative, specific and relevant. Try to think beyond the conventional and make it unique and original.

URL

The URL address should describe as closely as possible what the page is about. Users should be able to understand whether the page will fulfill their needs without loading it in their browsers. The URL address suffix (the last part, not including the domain name or parent folders) should be the shortest summary of the page. The URL address prefix (domain name + parent folders) should provide context.

Try to meet the following requirements:

As a conclusion, we can deduce the following rule: “The URL is the shortest summary of the page”

URL (the Uniform Resource Locator) is an address to a resource on the Internet. This element is important for On page optimization.

Target keyword

The URL should contain the target keyword, that will be relevant and representative for all page content. It is recommended for better crawl and good user experience. Always follow this rule!

Give accessibility

Do you like how your URL looks like? It should be clear, readable and accessible for users (because the easier a URL is to read for humans, the better it is for search engines – it is an evident fact!)

The correct length

Of course, there is no fixed rules, but you should take into consideration the following factor – a short URL is better that a long one, because it looks more accurate, natural and is easier to remember.

Images

All pages should have images as they are important in search ranking. They have an opportunity to show up in an image search, but they contribute to regular SEO as well. It’s considered good user experience to have cheerful, good-looking pages and professional graphics can easily add the missing ingredient. Advanced search engines can also interpret texts within images, but it’s not recommended to hide perfectly crawlable keywords inside them. When optimizing, use the most important keywords for the first image, next ones (synonyms, variations) for the second image, long tail keywords for the third and so on.

Image optimization should meet following requirements:

Here are some tips and tricks:

We can deduce the following rules: “A webpage content should be unique and valuable”

Obviously, it should be able to stand on its own (valuable and different from other web pages) and easily solve “the problem” (provide information/answers, take action etc.)

Basically, in order to achieve on-page SEO nirvana, you have to design the content in such a way that it will be clear to anyone (both humans and bots) what they are about. The way you can do this is to insert targeted keywords in prominent locations, i.e. – those areas that users are most likely to pay attention to: The first paragraph is the fifth shortest summary of the page

Remember that the first paragraph is a key-element that can capture user attention. Make it carefully and think about your potential visitors – what they expect from you? How can you convince them to read the following text and stay on your website?

Be original

The first paragraph is the mirror of the entire text and the bridge between you and your visitors. This is why, it must be unexpected, containing phrases that will attract the users attention and gain their sympathy.

Be clear

Obviously, people do not have time. This is why, the first words of your article or content should be very clear, concise and logically structured, in order not to scare and not to complicate the user experience. Pay attention to this!

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