Take a look at the SEO industry – there are people of all talents there. Online marketing is a diverse industry with so many specializations – copywriting, SEO, Wed design and development, UI analytics, Public Relations. It’s not just one skill that’s required, it’s the whole bunch of both technical and non-technical activities that can be found in the SEO job.

The SEO industry is definitely growing, there’s no need to look at the stats. My personal example: when I started in SEO, I was taught by an experienced webmaster, and that was actually one of the most popular ways of “getting into SEO”. Now there are several local SEO schools with dozens of professional teachers!

SEO experts are definitely in demand. There are more and more businesses that understand that launching a website is just the beginning of building their online presence. And that they need someone who would be able to take care of the website, content, links, social media.

Online marketing is a very quick-changing industry, but with some good extensive foundation and principles. I’d definitely recommend getting an SEO job.

One of the things I enjoy most about SEO is that it’s never boring. There’s always something to test and there’s always something more to learn. It’s definitely a field full of amazingly intelligent people, many of whom have their own businesses, so it’s quite competitive.

If you aren’t prepared to prove yourself and stay ahead of the curve, I doubt I’d recommend SEO as a career though, because it’s one where you can quickly get left behind if you don’t keep up. SEO experts are definitely in demand and I don’t know of any expert in this industry who isn’t always booked up with work.

Since I started over a decade ago, I think that what has changed the most is the focus that many SEOs have in one area. I programmed, ran the PPC campaigns, wrote content, made technical recommendations, did a few blackhat things, checked rankings and analytics constantly, etc.

Now we have SEOs who specialize in many of those areas and that’s mostly all that they do. I specialize in link building now but still do PPC campaigns and consult on other facets of SEO, but I do think that it’s harder to get that general perspective and training these days.

In case you love an interdisciplinary approach, consider findability a concept worth of implementation both on and offline and are not afraid to consider

– conversion optimization

– user experience

– social media participation

– high quality content creation

part of your daily work than SEO is a fantastic choice.

You know it seems that the “SEO” acronym will get used less and less in future but the optimization process to get people to find, see and use websites the way intended will grow. I think the time is finally ripe for the holistic findability mindset. When you look at educational and government sites they often use the term and try to fix the whole process of finding things. So in case you consider an SEO career you might as well become a librarian these days.

The demand for all kinds of SEO services is still growing. Some of them are not even called SEO by now or anymore but things like business blogging or conversion optimization are part of high value SEO if you ask me. Some people are turned off by the SEO reputation while others are literally fixated on certain tactics they consider to be SEO. So for example these days clients will specifically seek out outreach or content related services.

On the traditional SEO market there is a lot of competition by now.

There is no shortage of service providers. The supply grows too. Only a small part of them are true experts though it seems. So you got to differentiate yourself. Branding, the quality of work and public appearances (both real life and by writing) can help. Also offering very specific services (like Siri optimization) is a good way to become unique enough to get noticed.

I wouldn’t really say that SEO experts are in demand, but people working with SEO – no doubt about it. No matter if you are self employed working hours for local businesses or in-house for a fortune 500 company. The SERP is always different. You’re always looking at different types of content, questions that needs answers and products that should be displayed better. In my honest opinion, the world (wide web) would be way better if a basic understanding of SEO was mandatory in all marketing classes.

SEO’s that can connect the dots are very much in demand. There is a lot of businesses that needs to understand how their customers search, where they search and why they purchase something online. It’s not always clear as water.

An SEO that can analyze content and the customer journey will not be unemployed. They’re needed.

Since I’ve started in the SEO industry, silos are beginning to be broken down. All marketing efforts needs to be integrated and teams talking and collaborating with each other. SEO is a big part of marketing today. And it’s always changing. New features in the SERP, no more keywords in Google Analytics and tons of other changes. What you knew today could be thrown out the window tomorrow.

But that’s also what’s fun with SEO. You can work with pages, videos, images, PDF’s – you name it. As long as you’re providing the search engines with good content made for the users – you’re pretty much safe. SEO is not about getting content on the first page for a query. It’s about answering the right questions and helping people. If they want to find the local pizzeria or that hipster leather backpack that’s perfect for old Polaroid cameras.

Given that a lot of changes occur in the search space every year (just like the recent Penguin 2.1, Hummingbird, Panda Dance, etc…), having SEO experts on board will still be a viable option for most – to make sure that a business’ web marketing campaign stays in top form.

Since I’ve started in SEO, it’s become a lot more difficult. I’ve seen a lot of practitioners quitting SEO because they can’t cope up with all the changes happening and deciding to change careers instead.

But it doesn’t mean that the practice is dying. It’s a good thing in my opinion, since I’ve always believed that it’s a field for smart and passionate people – where only the fittest remains.
So if you’re smart and passionate about learning new things on a daily basis, then SEO is for you.

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