Being a quality SEO requires research, training and experience. People are still willing to pay top dollar for an SEO who knows what they are doing.

The issue has been that a lot of people just started putting SEO as a skillset on their resume when in reality they had no business doing so.

Google is making huge changes every few months at this point and companies are struggling to process it all. If you can provide that expert guidance and work well with other marketing channels you can do very well with SEO.

The biggest change has been seeing SEO integrated into the overall marketing process. In the past SEO was seen as some kind of voodoo in the boardroom. Today SEO is simply a part of your overall marketing strategy. If you want to be successful as an SEO you really need to understand Social Media and how to use it to distribute content and gain more links.

You also need to be well versed in PR and outreach. If your content is not in front of influencers it will more than likely fail.

You see a lot of companies coming up with new positions like Director of Content Marketing. If you are an SEO well-rounded in social and PR I think you would be the perfect fit for positions like this.

Although SEO is definitely not a career for everyone, I do think it’s a good choice for someone who is up for dealing with constant change and challenges. For me personally, it’s still a thriving business and what pays the rent and feeds my family, so I would be hard pressed to recommend against someone who’s motivated not pursuing SEO as a career choice.

Are SEO experts still in demand? Yes, and they will always be. As long as websites, search and the Internet exists, so will SEO. Don’t ever listen to SEO naysayers who cry “SEO is dead.. the sky is falling…” SEO has definitely changed and will continue to do so, but it will never go away or not be in demand.

What has changed in terms of SEO as a career since I’ve started in this industry? Wow, this one is a doosey! Practically everything has changed since I entered the industry back in late 2011. Out of everything, the importance of blogging and social media as a branding & marketing strategy is the most notable. Tied into that is “social signals” and reactions becoming ranking factors.

There have been so many other changes over the years. Thanks to huge shifts like Panda, Penguin, Google Analytics’ “not provided” shift, and Google+, the last few years have been especially busy. While it can sometimes be challenging to keep up with all the changes, the main thing that Big G has made clear is they want to sell more AdWords and will do just about anything to get businesses to spend more money on that program. But even though anyone can complain about that all they want, at the end of the day it comes down to the fact that the people Google has to answer to is their shareholders!

Fact is that no matter what you hear, as long as engineers make search engine algorithms people who want to make money from search will be in need of people who can reverse engineer search. When you hear that “SEO is dead because XYZ” *that very XYZ* has been discovered by SEO professionals to work.

In other words, when you hear that SEO is dead and it’s now all about social media marketing, or blogging, or great content – that is part of a what SEO’s have discovered to work well in practical search. “SEO is dead” has time and time again been proven to be incorrect; SEO changes are accurate. You need to be able to trust your guts and incorporate whatever you think works to feed the bottom line: marketing, content, psychology, stats, studies, etc.

Likewise, when you hear that “SEO is dead” ask a company made invisible by a Google penalty about their opinion; do they think great content only will get them back or do they need someone to look under the hood and get this thing fixed?

SEO is dynamic; as Google and other search engines continue to refine their algorithms, they change the way SEO is planned and carried out. Anyone who wants to do SEO will never be bored – between keeping up with changing searcher needs and the way the search engines continue to fine tune their algorithms, SEOers should adopt the saying “Semper Gumby” – always flexible! I love developing content marketing ideas and strategies; there’s so much creativity you can use.

____________________________________________________________________________________________

We provide the best quality backlinks as ever, pls contact us qualitybacklink.net@gmail.com ; Skype: qualitybacklink