Write about something people care about. Before you set out to do any kind of SEO writing, ask yourself this: who cares? We’re not being facetious, here — too often, article writers just pump out content for no real reason, with no real strategy behind it. They forget that actual humans need to want to read this stuff — you’re not really writing for Google’s algorithms, you’re writing for people!When you’re writing, you should always seek to offer some sort of value to your readers. What can you tell them that no one else can? What service can you provide that’s unique? What knowledge can you share that can’t be found anywhere else?
Nobody knows your business like you do — so use that to your advantage. If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don’t be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they’ll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own)
Get your keyword research on. If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.
Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep track of how many times you work the keywords into your content, and use the right tools to track where you rank for the keywords you target (SEMrush is our favorite). Don’t know where to get started? Check out our comprehensive guide to keyword research for SEO.
Put the keywords to work. Once upon a time, being an SEO content writer just meant dumping keywords into your copy — but that’s not how the game is played anymore. While it’s still a good idea to include your target keyword throughout your article, peppering your copy with forced keywords won’t really move the dial much (and often, it’ll hurt it).As is the case with any bit of SEO strategy, you’ve got to be tactical.
Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.
As an added note, it should never be a struggle to fit your keyword in your copy. Ideally, your keyword should feel natural in your writing — if you feel like you’re starting to write
Make it long enough to count. Sure, 100 words of fresh content is better than no new content at all — but how much value can you really deliver in a Tweet?Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 600 words, but if you can get to 1,000 or more, go for it. There has been a lot of research that shows that search engines tend to favor “in-depth” content of at least 2,000 words — we’ve seen this work for ourselves and our clients, and many of TCF’s most popular blog posts are at least 1,500 words.
The longer your content, the more value you’re going to give your readers, and the better chance you’ll have at lower your bounce rate. (Speaking of that…)
When you do create new content, make it richer. The days of those short, 500-word blog posts are over, friends. Today’s searcher wants their question not only answered, but they also want a detailed explanation as to how that answer came to be. And no, this does not mean we’re heading back to the days of “keyword stuffing” and other terrible forms of content creation, it means more in-depth and well-researched pieces filled with stats, charts, videos, infographics, and anything else that better showcases the topic. Make the content easily scannable, too. Today’s viewer doesn’t mind a little scrolling to find the specific area of content they are interested in.
Use video whenever possible. Over 500 million (half a BILLION) people are watching video on Facebook every day. -Forbes That statistic is staggering, and there are thousands of other videos statistics out there today that tell you the same thing: video is the preferred form of content for today’s consumer. Think about it the next time you scan through your news feed, what percentage of the posts are video content? People want to see how a product/service/company works before they purchase it. And today, video isn’t just for big brands anymore, small to medium-sized companies can leverage video and stack themselves right up against big competitors. Yes, a quality and well-produced video will cost you some money, but if it proves its ROI, who really cares? And yes, “boring businesses” can still utilize video, you just might have to be a little more creative with how you do it.
And finally 51.9% of marketing professionals worldwide name video as the type of content with the best ROI
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