Being a quality SEO requires research, training and experience. People are still willing to pay top dollar for an SEO who knows what they are doing. The issue has been that a lot of people just started putting SEO as a skillset on their resume when in reality they had no business doing so. Google […]
Take a look at the SEO industry – there are people of all talents there. Online marketing is a diverse industry with so many specializations – copywriting, SEO, Wed design and development, UI analytics, Public Relations. It’s not just one skill that’s required, it’s the whole bunch of both technical and non-technical activities that can […]
SEO is still a good career choice, but I’m not sure it’s not what someone would want to do exclusively. SEO should be the skill you have as a sliver of a larger skill-set – if you’re doing SEO primarily, you likely are working for an extremely large company. And if that company went kaput, […]
Perhaps the biggest reason marketers choose SEO over PPC is its cost-effectiveness. The bottom line is you’ll pay a lot more for your traffic with PPC than with SEO, especially if you handle it in-house. Just look at what the average CPC is like for some of the top industries: The legal industry is hands down […]
The way we see it: as long as search engines exist, there will be a need for SEO. In pursuit of giving users the best possible search results, Google – and other search engines – are getting smarter. That means it’s becoming more important to think strategically about content creation, as well as its implementation […]
SEO freelancers can be found in a vast array of online places, and you’ll almost certainly encounter them on your travels in the physical world too. Let’s break down a few of the best options for scouting freelance talent: Freelancer portal websites For shorter-term projects or to make initial contact with a freelancer for longer-term […]
As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be clear: the career of being an SEO is […]
Professional bloggers are from heaven. Everything they touch becomes gold, everything they breathe becomes oxygen. C’mon! I was just messing up with you. No blogger was born from a special place. Every one of them writes for a purpose and those who get most of it enjoy doing it. That’s it! If you are a […]
Sure, SEO has a tech factor involved, and there are certain technical boxes that need to be ticked, but ultimately it’s about optimising content. SEO – Search Engine Optimisation. Optimising the factors that influence search engines, that could be technical (site build, meta data, url structure etc), content (titles, effective word use, formatting etc), strategy. […]
In SEO, content is king but not only content makes SEO, and sometimes other factors remain more valuable than content. Content is not all SEO industry. If you don’t believe in what I said, just do SEO with content alone, you’ll find it madly surprised that content won’t make your keywords get to the top […]
SEO is like going to the gym. Skip a few days and you won’t notice an immediate difference in your performance. Stop going entirely and you’ll find that you’re no longer in as good of shape as you used to be. SEO requires constant attention. When you stop SEO, you’ll notice a drop in rankings and […]
