When it comes to promoting a new product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. Once you’re up and running, it’s time to start driving traffic to […]

As a marketer, a large part of my job revolves around the education of my industry – which can be a somewhat daunting task if your industry is the always-changing field of mobile advertising technology. These sites cover the latest strategies, developments, tips & tricks and technologies that are evolving around the mobile marketing trend. […]

Instagram is a perfect match for media companies. The network’s vast visual capabilities paired with extensive description space make it a perfect outlet for telling compelling stories. On top of that, Instagram boasts a high organic reach and rewards those with solid strategies with free visibility – a rare benefit during a time in which […]

With Snapchat’s incredibly large user base, a talented advertiser can use Snapchat for marketing to create stories that engage their customers and create a loyal following. We’ll walk you through successful Snapchat marketing campaigns and tips to build your Snapchat account. Count on Leverage to grow your Snapchat prowess. Snapchat as Your Marketing Partner Snapchat […]

According to available business data, only about 1% of businesses use Snapchat for their campaigns. And, that’s a pity. The app has tools and features that cover a broad range of budgets and audiences and encourages creativity. Be a pioneer in your industry and use Snapchat to promote your business and engage with your audience. […]

Improving your customer retention is often as simple as putting yourself in your customers’ shoes. If you were making a purchase from your website, how would you like to be treated? Think about the things that keep you coming back to your favorite stores, and replicate those same things for your business. Encourage registration Convincing […]

No matter how you are planning to engage your customers, personalization is the added touch that will make all the difference. Think about it: Would you be more likely to respond to a text message that says, “Dear valued customer, please fill out our survey.” Or, “Hi Emma, thank you for visiting our restaurant today. […]