It’s easy to overlook the power great ad copy can hold over your AdWords campaigns. When motivated searchers come face-to-face with your ad, it’s the content within the ad that has the ability to influence their decision to click and continue along the path to purchase. Writing great ads doesn’t always come from the same […]
In order to be a successful paid search marketer and to run a successful pay per click campaign, it’s important to know the ins and outs of AdWords. These blogs are amazing resources for the best practices, latest news, useful tips, and trick. But remember, a PPC campaign can only go so far without the […]
By being a PPC marketer, you should constantly find ways to make sure that your clients get their desired results. You should try to get more exposure and increased qualified traffic for them which will further lead to more conversions. If you want to become masters of Pay Per Click Marketing, you should have a […]
It’s easy to dismiss AdWords as a failed investment when you see your account performance gradually dipping and your budget falling into the abyss day after day, leaving you with a negative ROI. If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some […]
Among all the various keyword research tools, Google’s Keyword Planner can help give you some structure in planning your AdWords strategy. Once laying down this foundation, you can continue to expand into the skies with traffic forecasts, historical statistics, and keyword bidding features. One must keep in mind that although Keyword Planner provides some great […]
Who doesn’t want more blog traffic from search engines? Using the Keyword Planner tool can help you narrow in on what people are searching for. I have found that I don’t always use the same phrases as most people, so I’ll go through and change those phrases. It can also give you ideas for future […]
If you’ve been working in AdWords every day, you’ve probably been impacted by several of the changes mentioned on this list. If you haven’t even heard of these changes, it’s probably a good thing you’re here. Google Built a Tool to Help You Make Better Landing Pages No, it’s not just another landing page tool. […]
Google AdWords is Getting Rid of Review Extensions This Month Why this is important? Having extensions on your AdWords ensures that your ads stand out from competitors and helps increase your quality score. So, by having one of your extensions disappear, your ad rank can be negatively affected. What can you do to solve this […]
