Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google! This means your Facebook page will be indexed faster on Google and other search […]

Facebook is the indisputable leader of the social media revolution. From humble beginnings to a nationally publicized IPO, everyone knows you must be on Facebook to give legs to your business social media campaign Keeping up with all of the new developments and the best social media practices can be difficult. That’s especially true if […]

The Facebook platform has changed completely in just a few years, and staying up to date with those changes can be a challenge. That’s why we’re highlighting some new marketing tips for Facebook in this article. But Facebook marketing isn’t easy, and we want to make sure you start on the right path. These 9 keys […]

Trust is particularly important if you are running Facebook ads to increase sales of a product or service, because customers are more willing to insert their payment information and complete the purchase if the brand looks trustworthy. Plus, a high degree of alignment among the ads and landing pages typically lowers shopping cart drop-off rates […]

Using these tips, you can drive a lot more sales in both the short term, and the long term. Create a custom call-to-action If you ask me, this is one of Facebook’s best new features. Rather than using the simple box format, Facebook now let you create a personal call-to-action. It’s still hugely underused by […]

This is Facebook’s way to filter through the noise and get serious about showing you what they expect you’ll like/will keep you engaged on the platform longer. They want time on the platform to be more meaningful for the user through meaningful conversations and interactions with friends and preferred pages. What does this mean for […]