Effective Twitter marketing can drive significant increases in revenue. With hundred millions of users, the platform is the world’s second largest and advanced targeting options give marketers access to numerous audience segments. The key is in defining clear goals, choosing the right ad formats, crafting engaging content and then measuring the results to achieve a […]

Blogs about Digital Marketing are an ideal source for staying up to date on the latest developments and learn new insights about all sorts of marketing topics. A good marketing blog offers in-depth analyses, how to guides, industry trends, handy statistics insights, strategy papers, the best tools for the marketing professional and much more. Digital […]

Most marketers try to guess the ideal conversion rate. Many believe that a conversion rate of 3% is ideal, whilst others believe it’s 5%. But, what really is the best conversion rate? Wordstream actually discovered that the highest conversion rates for good landing pages goes up to 11.45%. So, do you want to be like […]

Social media is also in constant flux and must be monitored and modified at all times. So often franchise development departments will build a social ad campaign then set it and forget it. That philosophy can cost a company a lot of money. In short time campaigns will stop generating results but continue draining your […]

Everyday, when you do digital marketing, you face so many questions about your websites:“What are people doing on my website?”, “How do I know this is working?”, “This this the right content? Visual analytics is marketing’s best-kept secret right now. That’s right—we’re spilling the beans on what makes so many businesses grow quickly and effectively. […]

These three big marketing tips from experts in the industry. There’s nothing out of the ordinary here. Chances are you already know you should be doing these three things. Maybe you need a reminder, and a focus on making time for them? If so, here you go. Email Lists Shelly Peacock of The Spinbird Group […]

The hardest part of content marketing isn’t starting a blog or crafting a clever social media graphic. It’s figuring out how to use content in a way that makes every interaction with your customers more effective—while simultaneously overcoming bureaucratic headaches. Inside large organizations, pulling that off requires an incredible amount of internal coordination and buy-in. […]