Online forums allow both real and potential customers to interact with you and with each other to discuss your products or services while helping you troubleshoot flaws. They can even help you learn about possible improvements to make. Online forums often consist of a variety of different technology tools, including message board forums, chat, instant […]

When it comes to promoting a new product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. Once you’re up and running, it’s time to start driving traffic to […]

It’s easy to overlook the power great ad copy can hold over your AdWords campaigns. When motivated searchers come face-to-face with your ad, it’s the content within the ad that has the ability to influence their decision to click and continue along the path to purchase. Writing great ads doesn’t always come from the same […]

Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google! This means your Facebook page will be indexed faster on Google and other search […]

Effective Twitter marketing can drive significant increases in revenue. With hundred millions of users, the platform is the world’s second largest and advanced targeting options give marketers access to numerous audience segments. The key is in defining clear goals, choosing the right ad formats, crafting engaging content and then measuring the results to achieve a […]

In order to be a successful paid search marketer and to run a successful pay per click campaign, it’s important to know the ins and outs of AdWords. These blogs are amazing resources for the best practices, latest news, useful tips, and trick. But remember, a PPC campaign can only go so far without the […]

By being a PPC marketer, you should constantly find ways to make sure that your clients get their desired results. You should try to get more exposure and increased qualified traffic for them which will further lead to more conversions. If you want to become masters of Pay Per Click Marketing, you should have a […]

As a marketer, a large part of my job revolves around the education of my industry – which can be a somewhat daunting task if your industry is the always-changing field of mobile advertising technology. These sites cover the latest strategies, developments, tips & tricks and technologies that are evolving around the mobile marketing trend. […]

Facebook is the indisputable leader of the social media revolution. From humble beginnings to a nationally publicized IPO, everyone knows you must be on Facebook to give legs to your business social media campaign Keeping up with all of the new developments and the best social media practices can be difficult. That’s especially true if […]

Forums are a great place to follow news and updates, learn from the experience of others, get answers to your SEO related issues, and share your own experience. It doesn’t matter whether you are an experienced SEO expert or a newbie, an SEO issue can confound you at any time. Blogs and forums are great […]

You might not even have realized that you could find so many ways to use videos and so many tools to help you do it. Some companies use video marketing to promote their brand, products, and services. Other companies create videos to use as a product that they plan to sell on a per-view or […]

Social media is playing a bigger part in mobile video as well, and most of these channels have their own special niche features that make video creation easier and more playful. Instagram’s got Boomerang, Snapchat provides ever-changing lens filters for all your selfie needs, and so on. But these platforms weren’t initially created for video editing, […]

Here are great influencers to follow who speak frequently on the topic of video marketing. We’ve even listed our favorite medium for following their thoughts on the topic. However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them […]

Blogs about Digital Marketing are an ideal source for staying up to date on the latest developments and learn new insights about all sorts of marketing topics. A good marketing blog offers in-depth analyses, how to guides, industry trends, handy statistics insights, strategy papers, the best tools for the marketing professional and much more. Digital […]

Most marketers try to guess the ideal conversion rate. Many believe that a conversion rate of 3% is ideal, whilst others believe it’s 5%. But, what really is the best conversion rate? Wordstream actually discovered that the highest conversion rates for good landing pages goes up to 11.45%. So, do you want to be like […]

There are several ways for you to discover the insights you need. You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an […]

Instagram is a perfect match for media companies. The network’s vast visual capabilities paired with extensive description space make it a perfect outlet for telling compelling stories. On top of that, Instagram boasts a high organic reach and rewards those with solid strategies with free visibility – a rare benefit during a time in which […]

It’s easy to dismiss AdWords as a failed investment when you see your account performance gradually dipping and your budget falling into the abyss day after day, leaving you with a negative ROI. If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some […]

The Facebook platform has changed completely in just a few years, and staying up to date with those changes can be a challenge. That’s why we’re highlighting some new marketing tips for Facebook in this article. But Facebook marketing isn’t easy, and we want to make sure you start on the right path. These 9 keys […]

Trust is particularly important if you are running Facebook ads to increase sales of a product or service, because customers are more willing to insert their payment information and complete the purchase if the brand looks trustworthy. Plus, a high degree of alignment among the ads and landing pages typically lowers shopping cart drop-off rates […]