The first thing to know is that your content should be about your visitor, not about you. Nobody likes a person at a party who does nothing but talk about themselves, especially if they’re busy bragging in an attempt to impress you. The way to get someone to like you at a party is to […]

There’s a lot of noise to compete against when writing on the internet. Anyone can write something, post it, and call it an article — in the information age, the definition of an article has become a very blurred line. The line between good and bad, however, is much more defined — and arguably, more important. Good content is […]

How hard is it to come up at the top of Google search results? Every business and website owner dreams of ranking number one on Google. The reasons are clear: reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult […]

Ahrefs has so many features that you can get lost and resort to simply staring at your own links – maybe rank tracking a few keywords. Here’s the guide to how to use Ahrefs that I wish existed when I first signed up. Ahrefs Glossary Every piece of software has its own little universe of […]

White hat SEO techniques, also known simply as SEO, is using search engine optimization techniques Google approves of. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post […]

This post is a quick roundup of some of the worst SEO mistakes we’ve seen. These are the little things that can sink the ship, pulling you down in search engines, down to the abyss of SEO irrelevance. 1. Keyword Stuffing The problem with keyword stuffing is that keyword stuffing is very obvious to search […]

Website operators are sometimes looking for a free SEO solution. The closest that one can get to “free” SEO solutions are various online tools or “SEO analyzers” that check some general standardized parameters and give generic recommendations on how to improve the SEO performance. The outputs of these tools are rarely usable for professional SEO […]

Many business owners know a bit about SEO and keywords, but most people know that getting to the top of Google’s first page is challenging and awesome at the same time. But how does that happen? SEO is a long, complicated process, but it starts with a less-complicated point: Keywords. At the high risk of […]

Your competitors will already be ranking with your search engine keywords and they’ll have had time to tweak their content and tune their websites to optimise their search engine ranking positions. This doesn’t mean you should give up before even you start.By exploring and experimenting with alternative creative methods, the smart online marketeer can use […]

Surely,  keyword drop – it’s a motive to panic, but it’s not the end of the world, and most definitely not the end of your site. It’s just like the case of Wile E. Coyote, the beloved cartoon character that ran after Roadrunner; finally  he ended falling from a cliff or something, but that didn’t […]