User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your […]
First of all. What is user experience? Let’s look at it from a visitor’s perspective. When someone visits your website, how comfortable your website is? Did they get what they visit the website for? Comfortability can concerns how easily they can navigate through your website: Is there a visible toolbar with clear categories? Are the […]
If your site ranks high in the first page of results, you will definitely get more visitors clicking on it than if you were on the second or third page. How can you get yours on the first one? This is done using Search Engine Optimization (SEO). It is a process of optimizing a website […]
Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact […]
Black hat SEO might give quick results if you’re lucky, but over time it’s more likely to have the opposite effect, tanking your rankings and getting you blacklisted from search results altogether. Black hat SEO techniques are usually geared towards search bots first, rather than human readers. This strategy carries a high risk of being […]
Imagine, you wake up one fine morning and get a call from the office reporting, “We have lost all traffic,” and your heart stops. It’d be no less than a nightmare… your worst nightmare, in fact. But did you know this could really happen, at any time? Whether you like it or not, websites in variety of […]
For many years SEO has been, and continues to be, a scary and mysterious monster for many small business owners and even marketers. But the truth is when you use right tools, all within the same platform, SEO is really easy and fun. All the scary tasks like keyword research, competitor analysis, rankings, traffic and […]
Social media has changed just about everything in the last few years. If you aren’t active on social media regularly, you are never going to make it in e-commerce. How active you are plays into the whole ‘relevancy’ thing in Google. In short, if Google doesn’t see you on the major social media platforms, they […]
Google is all about relevancy – how relevant it thinks your site is to what the user is searching for. This used to be just about how many keywords you had vs your competitor, but that was a LONG time ago. While no one except Google knows the exact details of their algorithm, we do […]
“The way that I often think about SEO is that it’s like a coach. It’s someone who helps you figure out how to present yourself better – In an ideal world, though, you wouldn’t have to think about presenting yourself and whether search engines can crawl your website; they’d just be so good that they […]
Latent Semantic Indexing keywords, also known as LSI keywords, are the next group of keywords we’d like to share. These are basically keywords that are related to the primary keywords you are using but are not only synonyms or keywords that are similar to your focus keyword’s meaning. LSI keywords change with trends and just […]
