Getting natural links from authoritative sites may seem like a difficult task, but if you are able to create content of the highest quality and maintain that quality throughout, most bloggers and websites would be happy to share your content as well as mention you in their content, thus providing you a natural link. This […]

The homepage is one of the most important pages of your website. Whether you have a blog, corporate website or ecommerce store, you need to SEO your homepage even if this is not one of the pages you expect to get high rankings. In terms of SEO, your home is the most powerful, authoritative page […]

There are many reasons why you should pay attention to your website’s home page. In many cases it is the first page users see (especially for corporate websites) and it is one of the pages’ users will visit (even when they land on any other pages of your website), if they want to find out […]

On-page optimization is something that takes little effort to get right but might be the difference between a top ranking and relative obscurity on a lesser page. Optimizing each page also helps you rank for a variety of keywords, with certain terms you weren’t actively targeting bringing in consistent traffic. While you still need to […]

Any images posted by a business related to retail and consumer goods should be especially mindful of optimizing those images for organic search. But there are many other image categories that will benefit from better optimizing. For example, any business that relies on the reputation of individuals should take similar steps. Professional groups such as […]

Backlinks are super important to get your site to rank higher on Google and other search engines. But before you shoot you need to aim. Do your research and find out how many backlinks your top competitors have. Then make a plan to match them using the following elements: – Create content in several mediums […]

Imagine, you wake up one fine morning and get a call from the office reporting, “We have lost all traffic,” and your heart stops. It’d be no less than a nightmare… your worst nightmare, in fact. But did you know this could really happen, at any time? Whether you like it or not, websites in variety of […]

This post is a quick roundup of some of the worst SEO mistakes we’ve seen. These are the little things that can sink the ship, pulling you down in search engines, down to the abyss of SEO irrelevance. 1. Keyword Stuffing The problem with keyword stuffing is that keyword stuffing is very obvious to search […]

This recipe assumes you’ve prepped and set aside your target market research. You can write a piece of really great content, but if it isn’t relevant to your target market, it’s not going to be engaging content – and that’s the goal! Once you’re confident you know what topics a segment of your target audience […]

Of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO Now, […]

If your business has multiple locations or serves multiple areas, a solid local SEO strategy will enable searchers to find your locations independently of each other and compete against businesses in those areas. As most people searching on their phones are on-the-go, Google is looking to be one step ahead of their search intent by […]

Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO companies allows you to position your […]

Website operators are sometimes looking for a free SEO solution. The closest that one can get to “free” SEO solutions are various online tools or “SEO analyzers” that check some general standardized parameters and give generic recommendations on how to improve the SEO performance. The outputs of these tools are rarely usable for professional SEO […]

For many years SEO has been, and continues to be, a scary and mysterious monster for many small business owners and even marketers. But the truth is when you use right tools, all within the same platform, SEO is really easy and fun. All the scary tasks like keyword research, competitor analysis, rankings, traffic and […]

Technical SEO ensures your website complies with the search engine guidelines. Technical SEO builds your site to succeed in the highly competitive SERPs. If you do pay attention technical SEO checklist right from the construction of the website then it will become quite difficult to come up in Google’s SERP for desired keywords. So get […]

Many business owners know a bit about SEO and keywords, but most people know that getting to the top of Google’s first page is challenging and awesome at the same time. But how does that happen? SEO is a long, complicated process, but it starts with a less-complicated point: Keywords. At the high risk of […]

You’ve spent a lot of time writing great content–now take the time to optimize it. Go through one keyword at a time, and focus on the page of your website that corresponds to that particular keyword. You want to be certain that the keyword appears in several places on your page, but don’t over-populate the […]

Social media has changed just about everything in the last few years. If you aren’t active on social media regularly, you are never going to make it in e-commerce.  How active you are plays into the whole ‘relevancy’ thing in Google. In short, if Google doesn’t see you on the major social media platforms, they […]

Google is all about relevancy – how relevant it thinks your site is to what the user is searching for.  This used to be just about how many keywords you had vs your competitor, but that was a LONG time ago. While no one except Google knows the exact details of their algorithm, we do […]

Links are incredibly important to the ranking of your site. But how can you convince other sites to link to your site? Other people will link to you if they think your website is worth visiting. If you give away a useful piece of content for free, then you are increasing the chance that other […]