In order to be a successful paid search marketer and to run a successful pay per click campaign, it’s important to know the ins and outs of AdWords. These blogs are amazing resources for the best practices, latest news, useful tips, and trick. But remember, a PPC campaign can only go so far without the necessary protection on your investment. Preserve your ad budget by blocking fraudsters who maliciously click on your ads. These fraudsters may be your competitor, bots, or even click farms. After all your hard earned research take the final step and protect your campaigns to improve your ROI.
Although you can learn from trial and error, sometimes one single mistake in PPC can prove to be very costly. And it is but obvious that you would not like to make disastrous mistakes in PPC when you can easily the learn how to get optimal results through the PPC blogs.
Here are top PPC Blogs that can surely provide you with ample information to make your next PPC Campaign strategy a success.
Bryan Eisenberg Dot Com
https://www.bryaneisenberg.com/
The Eisenberg brothers are giants in the online marketing space, having authored a number of authoritative books and spoken at and even keynoted some of the biggest marketing conferences they are clearly thought leaders in the space and the content on the blog is of just as high a quality as their published works and presentations.
Unbounce
https://unbounce.com/blog/
Unbounce is a Landing Page and Conversion Optimization Blog that gives you expert advice on how you can make your next online marketing campaign profitable.
With its blog, Unbounce has helped a lot of marketing and digital agencies to increase the website and campaign conversion with the special techniques of Landing Page Optimization.
Since they are inclined towards building high-converting Landing Pages, they explain all the tactics and strategies in their blog so that you can increase your conversions on every page of your website.
This blog gives you highly valuable strategies and unique insights on how to optimize your landing pages. They have topics of every level of expertise ranging from beginner’s level to advanced one to highly professional.
Their mission to educate, connect and empower marketing teams and agencies to grow their business with the best conversion tools. And Unbounce has done full justice to its blog as the content that they publish through their blog is highly relevant and revolves around Landing Page and Conversion Optimization.
Marin Software
http://insights.marinsoftware.com/
Marin Software is a leading provider of both Enterprise (>$100K) and Professional (<$100K) online advertising management software. Started in 2006 they have continued to grow their impressive list of customers through the years as well as expanding the capabilities of their platform. As the world of Social and Mobile advertising has expanded they have built a comprehensive solution that meets online advertisers’ needs. We currently work with many of Marin’s customers and have seen a high level of satisfaction. BoostCTR recommends Marin for advertisers looking for a consolidated ad solution..
Logical Position
https://blog.logicalposition.com/
Internet marketing is the name of Logical Position’s game with a huge emphasis on growing your business. They made their blog accessible and easy to understand for all AdWords advertisers, making it a must read AdWords blog. The blog is heavily focused on educational articles and other useful tips for all things paid search. Their blog is stuffed with great articles with everything AdWords related to combatting click fraud.
The Click Equations Blog
www.clickequations.com/blog/
The team at Click Equations are some of the smartest and most passionate people in paid search, and that is definitely reflected in their blog content. The Click Equations blog is generally authored by Craig Danuloff and Alex Cohen, and the content is a nice mix of editorial around news and trends in paid search, along with more tactical how-to content and in-depth articles on paid search approach and philosophy.
Search Engine Land
https://searchengineland.com/
Search Engine Land is a hub for all your search engine marketing needs with a section dedicated to Google. Here you will find the best practices, latest news, and everything Google related that paid search engine marketers should know. Search Engine Land is a prime source to learn all things Google AdWords including the tips and tricks necessary to run a successful PPC campaign. Check out a wide range of relevant topics from ad fraud to the latest about Google updates and why not to worry.
The Search Engine Watch Search Advertising Column
https://searchenginewatch.com/category/ppc/
Similar to the Search Engine Land columns, Search Engine Watch features a collection of outstanding PPC minds contributing to a regular column on the site. Authors such as John Lee and Joe Kerschbaum from Clix and Alex Cohen from Click Equations regularly contribute the SEW Search Advertising Column and pack it with advice on how to improve your paid search campaigns.
KlientBoost
https://klientboost.com/blog/
KlientBoost’s blog is a one stop shop for all things pay per click. Landing pages and PPC marketing is the name of their game making them a leading authority in PPC advertising. The blog is stuffed with information about AdWords and other online advertising platforms. Their articles are a one stop shop for everything AdWords from AdWords Display Networks to AdWords Account Expansion. Learn how to perfectly sculpt your AdWords account to be the most successful paid search marketer you can be.
The Search Engine Journal Search Engine Advertising Category
https://www.searchenginejournal.com/category/paid-search/
Like the SEL and SEW columns, the Search Engine Journal paid search column is a great collaborative effort with contributors like Brian Carter, Glenn Gabe, Kate Morris and Boost CEO David Greenbaum.
Midas Media
https://midasmedia.co.uk/blog/
Midas Media is another popular blog that goes around its notion of moving ahead from a click to conversion.
Its blog is devoted to marketers and business owners, allowing them to put in the very best PPC tactics and ideas for paid search.
There may be times when a lot of thoughts regarding PPC might be running across your mind. Hence, Midas Media takes the initiative of diving deep into the mind of a PPC marketer.
In the world of PPC blogs, this one is a hidden gem. There is so much of the actionable stuff here.
Whether you are looking for PPC Management Tips or Conversion Optimization strategies, you need to for sure have a look at its blog.
Apart from PPC, Midas Media also provides gainful insights on Search Engine Optimization, Conversion Optimization, Content Marketing, Social Media Marketing and Email Marketing.
The Redfly Internet Marketing Blog
https://www.redflymarketing.com/blog/
The Redfly blog offers one of the best balances of really thorough how-to guide content and unique, interesting, advanced tactics that aren’t rehashed from other blogs around the Web. The Redfly team posts on the blog and founder Dave Davis consistently makes excellent contributions on the blog.
The Seer Interactive Blog
http://www.seerinteractive.com/blog/
The Seer Interactive Blog has become one of the best blogs in the search marketing space – the blog has a ton of outstanding content on SEO but they also have a category dedicated to PPC and the content there is very good as well and well worth a read and an add to your RSS feed.
CPC Strategy
http://www.cpcstrategy.com/blog/
CPC Strategy is again one of the hidden gems of the PPC industry. It specializes in implementing performance growth on shopping channels that have a direct impact on the retailer’s profitability.
They are really passionate about online retail optimization and have understood the evolution of online shopping in a better way.
With the increasing popularity of online e-commerce industry, many and many e-commerce businesses are also turning the way towards being digital.
Taking this fact into consideration, CPC Strategy focuses on giving valuable insights to the e-commerce business owners so that they build profitable and productive Shopping Campaigns.
In their blog, the main aspect of focus are Google Shopping Management, Paid Search Management and Amazon Sales Acceleration Program. They also provide insider knowledge and optimization tips to make the retail search campaign of the e-commerce merchants highly productive and profit-fetching.
Thus, if you are looking for a resource that specifically gives you information about Google Shopping, e-commerce campaigns and retails ads, then there is no better option for you than CPC Strategy.
Overdrive Interactive Blog
https://www.ovrdrv.com/
The Overdrive Interactive blog isn’t strictly PPC focused but the blog has some great content on a number of different eMarketing topics, paid search and pay-per click marketing included.
The Search Agents
https://www.thesearchagency.com/
The Search Agents blog features a mix of SEO and PPC content and you can grab all the PPC content in this category, and the paid search content is quite good and shares a nice amount of proprietary data as well as having some unique and contrarian takes on conventional PPC wisdom.
AdEspresso
https://adespresso.com/blog/
AdEspresso is a presentation of Hootsuite which is a platform for managing social media.
The AdEspresso blog especially focuses on the making Facebook easily and profitable for small and medium businesses. Through its blog, AdEspresso helps you to create and optimize your Facebook Campaigns that truly works.
This blog gives you highly valuable insights and unique strategies to make your Facebook Marketing more and more effective as well as profitable.
AdEspresso not only uses blogs as a source to provide the much-needed information, but they also release e-books, guides and webinars so that you can get the most of your Facebook Ads.
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