By being a PPC marketer, you should constantly find ways to make sure that your clients get their desired results. You should try to get more exposure and increased qualified traffic for them which will further lead to more conversions.
If you want to become masters of Pay Per Click Marketing, you should have a habit of constantly learning the new tips and techniques from experts around you. Even if you are an advanced professional in PPC, you can still improve your capabilities.
Pay Per Click Marketing has a plethora of information which keeps changing as the new updates are released. There is a lot more to learn apart from the popular concepts like the Quality Score, Landing Page Optimization, Keywords etc.
Whether you manage a multi-million dollar marketing budget or are looking to invest $0.30 on your first click, you’ll want some guidance from the folks who’ve been there before.
So let’s get to it.
In no particular order, here are the internet’s best PPC blogs. If you know of any more, please add them in the comments section.
1. PPC Hubbub
https://ppchubbub.com/
This blog “aims to fight through the hubbub of Paid Search (PPC) and Search Engine Marketing (SEM) news to give you the latest updates; simplified with actionable insight”, and that’s exactly what they do. What I really like about PPC Hubbub is that they allow subscribers to submit their own content to be featured. It’s actually really easy to do, they dedicated an entire page on their site to it. Owner and author Dan Roberts encourages the blog’s users with the words “Don’t be naughty, but be cheeky”.
2. PPC Hero
https://www.ppchero.com/
PPC Hero is the blog of Hanapin Marketing, who is one of the leaders in the search marketing space. The fact that they have separated their blog from their management company is worth noticing and quite interesting as well.
Nevertheless, the blog is fully comprehensive and provides you with all the source that you could possibly want to know about Search Engine Marketing.
It talks about all the aspects from prevailing from the basic how to’s too advanced bid management and reporting abilities. The writers of PPC Hero blog are quite fearless and are not afraid to put their thoughts into words.
Besides providing you with the top class informational blogs, PPC Hero also hosts webinars from authorities in the search marketing space.
PPC Hero also allows you to view the case studies, tips and tricks and valuable insights on how to make and execute effective search marketing strategies.
As PPC Hero offers you to select the topics on the main page, you can also search for a topic directly and can even subscribe to the PPC Hero Blog Series.
What to expect: From basic how-tos to sophisticated bid automation techniques, PPC Hero talks about it all. The beauty of this blog is that its writers are fearless. They test adventurously and aren’t afraid to speak their minds. It’s the perfect way to learn without taking risks yourself.
3. Beyond the Paid
http://www.beyondthepaid.com/
Beyond the Paid covers a ton of different PPC topics. With multiple accolades including “Biglist Search Marketing Blogs | Top Rank” and “Boost CTR Best PPC Blogs”, I guarantee this blog has what you are looking for.What I really like about Beyond the Paid is the author’s voice.Now, this isn’t the first time Melissa Mackey has popped up in my blog. I also wrote about her in another one of my publications, PPC People You Need to Follow. Melissa even features a PPC recommend book list!
4. Inside Google AdWords
https://adwords.googleblog.com/
In the same way, to give more relevant and updated information about Google AdWords, Google has provided Inside Google AdWords blog.
Pay Per Click is a mode of online advertising that is featured by Google AdWords. As the name suggests, Inside Google AdWords blog focuses on the latest trends and strategies that take place in the PPC space.
As a matter of fact, PPC does not only takes place in Google, there are other search engines like Yahoo and Bing. But when it comes to search marketing, Google is the king. And no doubt it will remain the same in the near future owing to its huge popularity.
As PPC Marketing is primarily done through Google, the Inside Google AdWords blog provides you with a critical source of information to make all your PPC Campaigns profitable.
With about 488000+ followers, Inside Google AdWords blog provides information to your marketing team straight from the source itself.
However, Inside Google AdWords blog is a great place if you want to keep yourself updated with the new features or changes in existing features are rolled in.
Not only you will better learn about the new features and changes but Inside Google AdWords Blog will help you to teach the tips and techniques to have a better understanding of the PPC Campaigns and make them profitable as well.
What to expect: Straight from the source to your marketing team — Google will help you prepare your data feeds for the holidays, walk you through new product launches, and teach you techniques for better understanding your customer conversion funnels. Be the first to know when a major change happens. Educate your team.
5. The Certified Knowledge Blog (Formerly bgTheory)
https://bgtheory.com/blog/
Brad Geddes is definitely one of the smartest guys in search marketing. Brad contributes to the pay-per click community in a variety of ways, including frequent contributions on Webmaster World’s forums, a regular column on Search Engine Land, and a frequent speaker and presenter at various conferences and through his AdWords Seminars – and he wrote an outstanding book on Advanced Google AdWords. Brad’s blog has a wealth of great how-to information and he frequently unearths functionality from within the PPC platform interfaces that most people didn’t know existed, and demonstrates how and why it’s valuable.
6. PPC Blog & PPC Training Community
http://ppcblog.com/
PPC Blog has quickly become a top resource for PPC content. The site’s main focus is on a paid PPC Training and Community program, but they share a lot of great tips and insights on the public-facing blog. Geordie Carswell is the site’s main author and has a really interesting perspective as someone who leveraged PPC to drive a tremendous amount of business for an affiliate network – so he understands things from the perspective of both the typical advertiser and the affiliate, and he maintains the PPC Blog Community, which is home to a lot of smart advertisers and a lot of smart affiliates. All of that gives him access to a lot of data that tends to be a step or two ahead of some blog content, and is really evident in the content on PPC Blog.
7. The Clix Marketing PPC Blog
http://www.clixmarketing.com/blog/
David Szetela has been speaking and writing about pay-per click marketing for years (he even wrote the book), and has been blogging at Clix for years. David’s contributions are always excellent but his busy schedule keeps him from posting as frequently as he once did, but Clix team members John Lee and Joe Kershbaum are two of the best PPC bloggers in the business (both formerly of PPC Hero, which is also included in this list) and have begun contributing to the blog regularly of late.
8. The Click Equations Blog
www.clickequations.com/blog/
The team at Click Equations are some of the smartest and most passionate people in paid search, and that is definitely reflected in their blog content. The Click Equations blog is generally authored by Craig Danuloff and Alex Cohen, and the content is a nice mix of editorial around news and trends in paid search, along with more tactical how-to content and in-depth articles on paid search approach and philosophy.
9. WordStream
https://www.wordstream.com/blog
The WordStream blog facilitates on providing how to make more effective PPC campaigns by initiating their proven best practices.
Not only they have their blog post to provide information, but they involve a vast amount of media from where you can learn from. They have webinars, infographics, white papers and videos.
Furthermore, WordStream also promotes guest posting where they take fresh perspectives and insights from the guest authors.
WordStream is highly passionate about thought leadership and for this reason, they convey all their expert thoughts in their blog.
With the help of their blog, WordStream has become skilled in turning confusion into understanding and complexity into a clear direction.
The WordStream blog also excels in giving PPC industry specific advice for all kinds of readers whether they are the beginner, advanced or professional level.
What to expect: WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing.Within this mix, team member Larry Kim publishes solid blog posts on PPC. We love this blog’s perspective, that PPC is a part of an even larger marketing mix.
10. The RKG Blog
https://www.merkleinc.com/blog/digital-marketing-channels
The RKG Blog has consistently created outstanding advanced paid search content for years. Some of the best analysis and commentary on important changes in the AdWords system, bid management best practices, cross channel attribution, and more lives on the RKG Blog – it might not be a great first stop for beginners trying to get a handle on PPC basics, but every serious paid search marketer should frequent the blog at some point in their career.
11. Pay Per Click on Quora
https://www.quora.com/topic/Pay-Per-Click
Well, if you want general or specific knowledge about PPC you can easily go to the reading column and read the answers given. Or if you are beginning with PPC, the Top FAQ column might be of great help to you as it gives detailed insights of what is PPC all about.
By viewing the Most Viewed Writers, you can follow the professionals who are expert in the PPC space. If you follow them, you will get notified whenever they will come up with an answer. This will prevent you from searching for these particular PPC writers.
If you can’t find an answer to a certain question, you can even ask that question in the PPC community. Quora also allow you to request answers to a lot of PPC professionals and experts. You can also pop in to see what the rest of users of the PPC community are talking about.
What to expect: It’s not cheating, we swear. Even though Quora isn’t a blog, we think you’ll find phenomenal reading material here. Ask a question, or pop in to see what the rest of the PPC community is talking about. This topic forum is also a portal to other Quora discussions on Facebook ads (5,000+ followers), Search Engine Marketing (5,500+ followers), Internet Advertising (12,000+ followers), Google AdWords (7,500+ followers), and ad networks/ad services (2,500+ followers). Holy cake pops, that’s a lot of people!
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