People often overlook the important part that a web host plays in online marketing but it really can be the difference between a successful website and one that does more harm to your business than good.

If you haven’t worked on websites before then you may struggle to decide on which host to choose, or which features you will need. These days there are so many different websites, web hosts and various templates and features available that it can feel like a maze of information.

Here are some of the biggest mistakes that you need to avoid when it comes to web hosting:

Looking for Unlimited Web Hosts

Often people gets attracted toward the unlimited plan. Individuals who are more excited thinks that companies claim that they provide everything unlimited are best one for their blog.

But in reality, it’s impossible for any web hosting company to lets customers hosts unlimited domain on a hosting account. In real, you are bound by some complicated Fair Usage Policy and Terms of Services which not allows you to consume more resources.

So, don’t go for such offers as there may happen that you face problems after which you just regret and asked to yourself “Why Unlimited is Not Unlimited.” Some of the challenges you can face after violating web hosts excessive storage policies:

• Throttling
• Stopped Backups
• Account Suspensions

Starting with Cheapest and Free Web Hosting Service

Many people will pick the wrong type of website based solely on the price of the service. If your budget is your bottleneck, then you need to hold back your selection of a web host until you have enough money to afford any package.

Your primary concern should be a customer acquisition strategy and research and development for your product.

Nothing comes free in this world, so why should your hosting be free? It’s very true saying that “You will get What you pay for.”

If someone promises you a free hosting service, for sure you are going to encounter following problems in future.

• The web host may put unwanted third party advertisements on your website.
• You could face the website speed loading issues.
• You may not have the leverage to build or scale up your site, the way to want it.
• You might have no trace of when and why the server went down, leaving you as a silent viewer.
• Search engines may not give your site an equal importance while ranking it on search engine result pages (SERPs). This is certainly a huge problem. If people searching for your product will not find your store listed higher in the SERPs, you will naturally lose customers and cash too.

Can you afford to take so many uncertainties and live on risks at the cost of a couple of bucks? Inexpensive but paid web hosting, so far, is quite affordable and risk-free.

Fortunately, I see very few free web hosts lately. Yes, there are free hosting packages out there. No, you don’t want to choose them. The ridiculously “good value” might seem genuine, but it’s guaranteed to cause all kinds of problems further down the line:

• Your site will be painfully slow, and could even shut down entirely if it exceeds bandwidth. This would cause you and your business to suffer, as you’d be completely at the mercy of a very subpar hosting service.
• The host can, and will, put 3^rd party ads all over your site without your permission, at any time.
• You can’t scale up your website as your business develops.
• Your SEO may be adversely affected.
• You might not be able to run the scripts that you need.

If you want control, reliability, and options for growth, don’t fall for the deception of “free” hosting packages.

Selecting a Host that Doesn’t Provide a Refund Guarantee

Once you have signed up to your host, you might still discover later on that for one reason or another they aren’t right for you. If you were smart enough to select a host with a refund guarantee, then you can decide to leave without losing the money you have spent. It’s also something to keep in the back of your mind in case your site grows and develops, requiring you to switch hosts.

Read through the terms and conditions carefully so that you are 100% sure about the time-frame for refunds, as well as the amount that they would reimburse if it came to it.

Not Paying Attention to Given Terms and Conditions

It wouldn’t be wrong if I say this the terrible mistake that usually people especially one who is starter do. Many people don’t care or ToS, i.e., Terms of Services.

If before signing up you don’t read Terms Of Services of Fair Usage Policy(FUP) then it might be that you put yourself in big trouble. Usually, the ToS includes the host’s refund policy.

No wonder, you showed banners like ’30 days hassle-free refund’ or some like 90 days counterpart but in real they are just for attracting users and thus you don’t need to believe on these. Instead, you must read ToS and FUP for a betterment of your sites.

Neglecting to Check the Quality of the Host’s Customer Service

An excellent way to find out if a hosting package is right for you is to test their quality of customer service first. If you fail to do this, you might find that somewhere down the line, when you have issues with your site, there’s no one to help you out. A host may claim to provide support 24/7, but it’s worth trying this out before you make a commitment to them.

Have a look at the company website, read their FAQs, etc., and come up with a set of questions that don’t appear to be answered already. Use every option available to contact them with the questions – phone, email, live chat, whatever they suggest – and see how effectively and efficiently they respond.

Not Checking Hosting Reviews

Since choosing a Web host is one important decision you’d be making as an online business, you want to ensure you’re putting your best foot forward.

Of course, you need to visit your their website, but keep in mind that they’re business people who want to sell. They mostly won’t be expressly revealing information that might discourage people from buying their solutions.

Third party reviewers, on the other, can at least give their opinions based on analyses and use cases so that you can take your decision based on those. There’s a lot you’d find online today, but here’s a few that I’ve found insightful:

• Uptime
• Speed
• Support

Going with a Web Host without Live Chat Support

Just like hosting features, performance, and price, the quality of support service is also crucial. Most bloggers are just beginners and have no coding or programming skills.

Blogging is complicated in the beginning and should things go wrong. You will want to choose a hosting solution that has a support team on standby at all times.

When tings go wrong, it is imperative that you have live support staff that can help you out and get the problem fixed fast, without hassle. It is a huge advantage to know there are technical guys live for you 24 hours a day, seven days a week, in case something goes wrong.

Failing to Research the Restrictions

Hosting companies try to draw you in by offering shiny, seemingly limitless options and extras. It’s worth checking these out before you sign up because inevitably, those ‘limitless options’ will, in fact, have limits. These restrictions won’t be laid out for you, so you need to read the site carefully to find them:

• Bandwidth is one of the most common deceptive factors on the initial spec of hosting packages – while it might say ‘unlimited bandwidth,’ this isn’t usually the case. As your site gets closer to the bandwidth limit, you will find that the speed and efficacy suffer terribly. That can affect your user experience and your sales.
• You may find that it’s not allowed to install your software, no SSH and no options for multiple POP accounts.

Not Understanding the SEO Implications of Web Hosting

If you think that any affordable hosting package will work as far as the host gives you a 99% uptime guarantee, you are possibly wrong. Hosting problem can overkill your SEO efforts.

Slow site speed, database connection errors, shared hosting with poor quality spam sites can damage your site’s credibility to human users as well as Google bots.

With exceeded bandwidth limit, prolonged runtime errors, internal server error you may even end up at de-indexing your site in Google.

No matter how big your SEO team is or how good they are at building links, without a reliable host in place, you sure will not succeed in marketing your products.

Registering Your Domain Name at Your Web Host

Diversification is the name of the game here. You want to spread the risk across as many providers as possible. If your web host goes down for some reason and you have registered your domain name at another registrar, you will be able to change the DNS server of your domain instantly.

This step may sound like overly cautious, but just recently I had a terrible week with a hosting company. They got hacked to the point that even their control panel was unreachable. After a day of downtime, I decided it’s time to move. I took my backups and quickly set up shop on my Siteground account. That was possible because I had a separate registrar for my domain.

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